Anthony Smith is the creative mastermind behind the viral trailers for Steven Bartlett’s podcast, The Diary of a CEO, with over 7 million subscribers. Get Diary of a CEO's Strategy (FREE): https://callummcdonnell.substack.com/ Formerly a video editor for major film and TV franchises like James Bond and Marvel, Anthony has revolutionised podcast marketing by bringing cinematic storytelling to short-form social media content. Tune in to learn how his innovative podcast promotion strategies have significantly boosted The Diary of a CEO’s visibility, setting a new industry standard. Tools I use: VidIQ - https://vidiq.com/creatorplaybooks/ Riverside - https://riverside.fm/?via=callum Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Follow Anthony on socials: Instagram - https://www.instagram.com/anthonyr.smith/ LinkedIn - https://www.linkedin.com/in/antsmith93/ Work with Callum: https://www.7xcontent.com/ Timestamps: 00:00 Introduction 01:01 How I Got a Job with Steven Bartlett 07:59 Evolution of Trailer Making 11:00 How to Measure Success 24:47 Diary of a CEO’s Blueprint for Creating Trailers 26:35 What Makes a Good Hook? 35:34 Which Metrics Matter Most? 37:42 Crafting the Moment of Value 41:47 The Defense Lawyer Narrative Structure 44:12 Diary of a CEO’s Weekly Workflow 49:51 Urgency in Social Media 58:11 Tips for Hiring and Managing Great Video Editors 01:05:18 What It’s Like to Work with Steven Bartlett 01:09:22 How Ownership and Purpose Drive Editing Success 01:17:30 Quickfire Questions