How To Build Community For Your Brand In 2025 | Live Masterclass

24 snips

Dec 3, 2024

Kira Matthews, an expert in building thriving online communities, joins the conversation to reveal the essence of creating genuine connections in the digital world. She emphasizes the need for meaningful engagement over social media metrics. Matthews shares innovative strategies for cultivating community bonds, particularly through TikTok Live, which turns loyal customers into authentic influencers. The discussion also navigates the intricacies of community-building strategies, highlighting the balance between establishing brand platforms and leveraging micro-creators.

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ADVICE

Talk to Your Community

Have real conversations with people in your target communities.
Don't just rely on social listening metrics and graphs.

ADVICE

The Hosting Analogy

Think of community building like hosting a gathering.
Create welcoming experiences and facilitate one-on-one interactions.

INSIGHT

Metrics vs. Reality

Brands often make incorrect assumptions about audience preferences based on metrics.
Direct engagement reveals actual sentiment and avoids awkward mismatches.

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