Kira Matthews, an expert in building thriving online communities, joins the conversation to reveal the essence of creating genuine connections in the digital world. She emphasizes the need for meaningful engagement over social media metrics. Matthews shares innovative strategies for cultivating community bonds, particularly through TikTok Live, which turns loyal customers into authentic influencers. The discussion also navigates the intricacies of community-building strategies, highlighting the balance between establishing brand platforms and leveraging micro-creators.
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volunteer_activism ADVICE
Talk to Your Community
Have real conversations with people in your target communities.
Don't just rely on social listening metrics and graphs.
volunteer_activism ADVICE
The Hosting Analogy
Think of community building like hosting a gathering.
Create welcoming experiences and facilitate one-on-one interactions.
insights INSIGHT
Metrics vs. Reality
Brands often make incorrect assumptions about audience preferences based on metrics.
Direct engagement reveals actual sentiment and avoids awkward mismatches.
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The word community gets thrown around a lot in the social media world—but what does it actually mean? And more importantly, how do you create one that people truly care about?
In this LIVE recording of Creator Playbooks hosted by Frankly Speaking, I’m joined by Daisy Morris, Kira Matthews, and Beth Thomas - creators, thought leaders, and experts in building thriving online communities.
Together, we break down the strategies and mindset needed to foster genuine connections online, beyond just replying to comments or chasing followers.
Get FREE email breakdown of the strategy from this Episode: https://callummcdonnell.substack.com/
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Instagram - https://www.instagram.com/kirathebold/
Website - https://www.kiramatthews.com/
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Website - https://wearefrank.ly/
Timestamps:
00:00 Introduction
01:25 Power of Community in 2024
02:31 The Importance of Real Conversations
04:47 Hosting and Human Connection
06:07 Leveraging Live Sessions
07:18 Authenticity in Community Building
08:30 Navigating Social Media Outages
09:18 Diary of a CEO's Telegram Group
10:37 Strategies for Authentic Engagement
18:09 Collaborating with Influencers and Creators
21:10 Conclusion and Final Thoughts