Creator Playbooks
How To Build Community For Your Brand In 2025 | Live Masterclass
Dec 3, 2024
Kira Matthews, an expert in building thriving online communities, joins the conversation to reveal the essence of creating genuine connections in the digital world. She emphasizes the need for meaningful engagement over social media metrics. Matthews shares innovative strategies for cultivating community bonds, particularly through TikTok Live, which turns loyal customers into authentic influencers. The discussion also navigates the intricacies of community-building strategies, highlighting the balance between establishing brand platforms and leveraging micro-creators.
21:32
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Quick takeaways
- Building a community requires genuine engagement and conversation with customers to foster loyalty and advocacy.
- Adapting to various platforms and utilizing intimate communication channels are essential for maintaining community connections, especially during crises.
Deep dives
The Power of Community Engagement
Building a strong community relies heavily on direct engagement rather than just analyzing social media metrics. While brands often depend on data and statistics to gauge community interest, having real conversations offers deeper insights into customer sentiments. For instance, a former Facebook group leader emphasized the necessity of talking to users, whether through focus groups or live sessions, to extract genuine feedback. This personal touch fosters loyalty, turning customers into advocates who passionately promote the brand rather than simply relying on advertisements.
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