In this insightful conversation, Ash Jones, founder of Great Influence, shares his expertise in personal branding, having helped top entrepreneurs like Steven Bartlett and Gary Neville. He discusses common pitfalls in personal branding and the vital role of authenticity. The conversation covers the importance of identifying your target audience and how to leverage social media effectively. Ash also emphasizes the therapeutic power of storytelling and the necessity of genuine engagement, offering valuable advice for entrepreneurs facing challenges.

Kira Matthews, an expert in building thriving online communities, joins the conversation to reveal the essence of creating genuine connections in the digital world. She emphasizes the need for meaningful engagement over social media metrics. Matthews shares innovative strategies for cultivating community bonds, particularly through TikTok Live, which turns loyal customers into authentic influencers. The discussion also navigates the intricacies of community-building strategies, highlighting the balance between establishing brand platforms and leveraging micro-creators.

In this episode, Ben Kaluza, a content creator with a substantial following on Instagram and TikTok, shares his blueprint for rapid growth on social media. He reveals the journey of scaling from 10k to 200k followers through data-driven strategies. Discover the importance of unique content styles and adapting to audience preferences. Ben discusses the balance of brand deals with authentic content and the emotional transition to full-time creation. He emphasizes leveraging ads and influencer marketing for sustained engagement and success.

Simon Squibb, an entrepreneur who amplified his brand to over 200 million monthly views, shares invaluable insights into content creation. He discusses mastering short-form videos and the significance of authentic brand collaborations. Joined by Callum Church and Jack Whettingsteel, they reveal effective strategies for secure sponsorships and crafting engaging content that resonates. They emphasize the power of 'edutainment' and adaptability, highlighting how a bold vision can attract audiences and drive sustainable growth in the fast-paced digital landscape.

Anthony Smith is the creative genius behind the viral trailers for Stephen Bartlett’s hit podcast, previously editing for major franchises like James Bond. He shares the evolution of trailer making, explaining how cinematic storytelling boosts audience engagement. Anthony discusses the significance of good hooks and emotional narratives, while revealing strategies like A/B testing to enhance viewer retention. His insights into crafting compelling content set a new standard in podcast marketing, merging creative passion with data-driven success.

Jo Franco has turned her passion for creating into a thriving career, transitioning from a travel vlogger to a Netflix host and successful entrepreneur. With over 2 million YouTube subscribers, she is also the author of Fluentish and CEO of JoClub, a global community focused on journaling and personal growth. Get Jo Franco's Content Business Strategy (FREE): https://callummcdonnell.substack.com/ Tools I use: VidIQ - https://vidiq.com/creatorplaybooks/ Riverside - https://riverside.fm/?via=callum Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Follow Jo on socials: Instagram - https://www.instagram.com/jo_franco/ X - https://twitter.com/jofranco/ TikTok: https://www.tiktok.com/@jo_franco/ Website: https://jofranco.world/ Work with Callum: https://www.7xcontent.com/ Timestamps: 00:00 Introduction to Jo Franco’s YouTube Journey 01:04 Jo Franco’s Creator Journey: From Start to Success 04:46 The Power of Searchable Content for Growing Your Channel 08:00 Building a Global Audience 11:02 The Reality of Success in Content Creation 17:41 Exploring the Netflix Opportunity 23:52 The Birth of JoClub 29:05 Sustainable Business Building in the Creator Economy 34:09 Planning for the Future: Long-Term Success Strategies 37:48 Working with an Agent and Finding the Right Manager for You 40:27 How to Make a Good Pitch: Tips and Techniques 46:33 Jo’s Content Strategy and Planning Insights 53:37 Networking and Collaboration: Building Valuable Connections 56:43 What Getting Shot Taught Me About Entrepreneurship 01:01:53 Reflecting on Life 01:04:36 Quickfire Questions

Entrepreneur Daniel Priestley shares insights on personal branding, pitching strategies, and creating a scalable product ecosystem to boost earnings. He emphasizes the importance of building trust through strategic gifting, efficient business scaling, and testing ideas with waiting lists. The discussion explores motivation in times of change, navigating disruption in school and business, and the evolution towards entrepreneurship in today's society.

Daisy Morris, Founder of The Self Hood, shares her social media strategy for partnerships with Apple and Gucci, building profitable communities in 2024, and the bad habits costing millions. Topics include peer-to-peer advocacy, authentic content creation, transitioning from agency to authorship, organizing engaging events, exceptional branding examples, and shifting marketing strategies towards authenticity on social media.

Daniel McMahon, a British creative known as Dodford, discusses his YouTube success and collaborations with Mr. Beast and the Sidemen. Topics include his strategy for 6 million views, the reality of being a YouTuber, and the importance of timing content. He opens up about the true story behind Dodford and shares insights on crafting viral documentaries and sustaining success on YouTube.

Experts like Grace Andrews, Calfreezy, Michael Corcoran, and Andrew Bloch share insights on growing on social media in 2024. They discuss authenticity, viral content, reacting to trends, short-form videos, and wealth building for creators.