Creator Playbooks How To Actually Build a Global Brand And Sell It (In Just 7 Steps) | Ben Branson | Seedlip
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Oct 29, 2025 Ben Branson, the visionary founder of Seedlip, revolutionized the beverage industry with the world's first non-alcoholic spirit. In this conversation, he shares his journey, starting from kitchen experiments that revealed a gap in mature non-alcoholic options. He discusses the strategic decisions that fueled rapid growth, including partnerships with prestigious bars and leveraging storytelling in branding. Ben also dives into his new ventures focused on sustainability and neurodiversity, showcasing how his experiences shape his innovative approach.
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Hobby Distillation Sparked Seedlip
- Ben started distilling herbs from his garden as a weekend hobby and was hooked by making liquids from plants. He turned that curiosity into Seedlip after a poor non-alcoholic restaurant drink exposed a real gap in the market.
Build Layers In Your Brand Story
- Layered storytelling gives you different narratives for consumers and experts, creating depth without confusing customers. Ben used family history and botanicals to satisfy both general buyers and bartenders.
Sell To The Public Early
- Go test your product in front of the public to learn fast; Ben stood at Selfridges every day for three weeks to get real feedback. Use retail exposure to validate messaging and product fit quickly.
