Creator Playbooks Meet The Marketing Genius Behind Alex Hormozi | Tobias Allen
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May 7, 2025 Tobias Allen, the former marketing director at Acquisition.com, shares insights from his experience working with Alex and Leila Hormozi. He reveals seven timeless marketing principles crucial for entrepreneurs. Topics include the power of attention capture, crafting irresistible offers using the 'MAN' formula, and the importance of targeting the right audience over mere view counts. Tobias emphasizes genuine connections over ego, advocating for effective strategies that prioritize authenticity and meaningful engagement in marketing.
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Grab Attention Fast
- Grab attention first; without it, the rest of your message won't be heard.
- Use dramatic demonstrations or memorable spectacles to make your product stand out.
Massive Live Event Launch
- To launch "$100 million leads" we used all book methods simultaneously, registering over 500,000 people.
- The event was promoted by cold emails, content, affiliates, paid ads, and internal referrals.
Use the MAN Formula
- Apply the MAN formula: target people with Money, Authority, and Need.
- Focus on decision-makers who can afford and truly require your product to boost conversions.
