First published in 1936, 'How to Win Friends and Influence People' by Dale Carnegie is a timeless guide to improving interpersonal skills. The book is divided into four main sections: Six Ways to Make People Like You, Twelve Ways to Win People to Your Way of Thinking, and Nine Ways to Change People Without Giving Offense or Arousing Resentment. Carnegie's principles emphasize the importance of genuine interest in others, active listening, and avoiding criticism and argument. The book offers practical advice on how to build strong relationships, communicate effectively, and influence others by aligning their self-interest with yours. It has been a cornerstone of personal development and business success for generations[2][3][5].
First published in 1963, this book revolutionized the world of advertising and became a bible for the 1960s ad generation. It covers topics such as how to manage an advertising agency, acquire and retain clients, build great campaigns, write potent copy, and navigate office politics. The book is filled with Ogilvy's pioneering ideas, inspirational philosophy, and practical advice, making it an essential blueprint for good practice in business.
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Tobias Allen is the former director of marketing at Acquisition.com, working alongside Alex and Leila Hormozi to generate millions in revenue, engineer sold-out events, and drive growth across one of the world’s fastest-scaling business portfolios. In this episode, he unpacks the seven timeless principles every entrepreneur and marketer should master to grow leads, close sales, and scale profitably.
If you want to sharpen your marketing strategy, craft offers that convert, and understand how top operators like the Hormozis build empires — this episode is a must-listen.
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Timestamps:
00:00 – Introduction
01:10 – Tobias’ journey: sales to Hormozi’s team
05:50 – Elevators & cake: how to capture attention
10:12 – The MAN formula: targeting buyers who convert
13:30 – Crafting offers: building bridges that sell
18:00 – Going for the bullseye: messaging that resonates
27:00 – Salesmanship in print: making funnels actually sell
33:00 – Avoiding vanity metrics: the “elephant in the room” test
44:45 – Scaling without sacrificing margin or sanity
50:00 – Tobias’ lessons from working directly with Alex & Leila Hormozi
55:00 – Tobias’ top books and final takeaways
Creator Playbooks 
