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Tobias Allen is the former director of marketing at Acquisition.com, working alongside Alex and Leila Hormozi to generate millions in revenue, engineer sold-out events, and drive growth across one of the world’s fastest-scaling business portfolios. In this episode, he unpacks the seven timeless principles every entrepreneur and marketer should master to grow leads, close sales, and scale profitably.
If you want to sharpen your marketing strategy, craft offers that convert, and understand how top operators like the Hormozis build empires — this episode is a must-listen.
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Timestamps:
00:00 – Introduction
01:10 – Tobias’ journey: sales to Hormozi’s team
05:50 – Elevators & cake: how to capture attention
10:12 – The MAN formula: targeting buyers who convert
13:30 – Crafting offers: building bridges that sell
18:00 – Going for the bullseye: messaging that resonates
27:00 – Salesmanship in print: making funnels actually sell
33:00 – Avoiding vanity metrics: the “elephant in the room” test
44:45 – Scaling without sacrificing margin or sanity
50:00 – Tobias’ lessons from working directly with Alex & Leila Hormozi
55:00 – Tobias’ top books and final takeaways
