Tobias Allen

Tobias Allen, the former marketing director at Acquisition.com, shares insights from his experience working with Alex and Leila Hormozi. He reveals seven timeless marketing principles crucial for entrepreneurs. Topics include the power of attention capture, crafting irresistible offers using the 'MAN' formula, and the importance of targeting the right audience over mere view counts. Tobias emphasizes genuine connections over ego, advocating for effective strategies that prioritize authenticity and meaningful engagement in marketing.