#136
Mentioned in 25 episodes
Confessions of an Advertising Man
Book • 1963
First published in 1963, this book revolutionized the world of advertising and became a bible for the 1960s ad generation.
It covers topics such as how to manage an advertising agency, acquire and retain clients, build great campaigns, write potent copy, and navigate office politics.
The book is filled with Ogilvy's pioneering ideas, inspirational philosophy, and practical advice, making it an essential blueprint for good practice in business.
It covers topics such as how to manage an advertising agency, acquire and retain clients, build great campaigns, write potent copy, and navigate office politics.
The book is filled with Ogilvy's pioneering ideas, inspirational philosophy, and practical advice, making it an essential blueprint for good practice in business.
Mentioned by
Mentioned in 25 episodes
Mentioned by 
David Senra , highlighting Ogilvy's emphasis on thorough research and knowledge in advertising.
David Senra , highlighting Ogilvy's emphasis on thorough research and knowledge in advertising.
2,506 snips
#373 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars
Mentioned by David Senra in the context of his hiring philosophy and the importance of hiring people bigger than oneself.
David Senra in the context of his hiring philosophy and the importance of hiring people bigger than oneself.2,343 snips
#329 Charlie Munger (the NEW Poor Charlie's Almanack)
Mentioned by David Senra to illustrate the dangers of excessive luxury and the rise and fall of companies.
David Senra to illustrate the dangers of excessive luxury and the rise and fall of companies.1,901 snips
#337 Napoleon's Maxims and Strategy
Mentioned by David Senra for his hiring philosophy, emphasizing the importance of hiring people better than oneself.
David Senra for his hiring philosophy, emphasizing the importance of hiring people better than oneself.966 snips
#330 Les Schwab (Charlie Munger recommended this book)
Mentioned by David Senra , discussing Ogilvy's approach to hiring and building a team of exceptional individuals.
David Senra , discussing Ogilvy's approach to hiring and building a team of exceptional individuals.719 snips
#345 George Lucas
Mentioned by David Senra when discussing David Ogilvy's approach to finding and hiring talented individuals.
David Senra when discussing David Ogilvy's approach to finding and hiring talented individuals.455 snips
#331 Christian Dior
Mentioned by David Senra , quoting Ogilvy's perspective on the dedication of great industrial leaders.
David Senra , quoting Ogilvy's perspective on the dedication of great industrial leaders.382 snips
#307: The World's Great Family Dynasties: Rockefeller, Rothschild, Morgan, & Toyada
Mentioned by David Senra as Ogilvy's best-selling book, described as civilized, literate, and entertaining.
David Senra as Ogilvy's best-selling book, described as civilized, literate, and entertaining.290 snips
#169 David Ogilvy (The King of Madison Avenue)
Mentioned by the podcast host in relation to advertising and business strategies.
262 snips
The Founder of Kinkos — Paul Orfalea
Mentioned by the podcast host as a source of inspiration for advertising strategies.
215 snips
#188 Joe Coulombe (Founder of Trader Joes)
Mentioned by David Senra in the context of unconventional thinking and the criticism faced by those with innovative ideas.
David Senra in the context of unconventional thinking and the criticism faced by those with innovative ideas.209 snips
Jeff Bezos (Insights, Stories, and Secrets)
Recommended by David Senra after reading it and being impressed by Warren Buffett's admiration for the author.
David Senra after reading it and being impressed by Warren Buffett's admiration for the author.207 snips
#89 David Ogilvy (Confessions of an Advertising Man)
