#852

Mentioned in 25 episodes

Confessions of an Advertising Man

Book • 1963

First published in 1963, this book revolutionized the world of advertising and became a bible for the 1960s ad generation.

It covers topics such as how to manage an advertising agency, acquire and retain clients, build great campaigns, write potent copy, and navigate office politics.

The book is filled with Ogilvy's pioneering ideas, inspirational philosophy, and practical advice, making it an essential blueprint for good practice in business.

Mentioned by

Mentioned in 25 episodes

Mentioned by

David Senra

, highlighting Ogilvy's emphasis on thorough research and knowledge in advertising.

#373 Breakfast with Brad Jacobs + How To Make A Few Billion Dollars

Mentioned by

David Senra

in the context of his hiring philosophy and the importance of hiring people bigger than oneself.

#329 Charlie Munger (the NEW Poor Charlie's Almanack)

Mentioned by

David Senra

to illustrate the dangers of excessive luxury and the rise and fall of companies.

#337 Napoleon's Maxims and Strategy

Recommended by

David Senra

as a source of insightful ideas on advertising and business.

#306 David Ogilvy (Confessions of an Advertising Man)

Mentioned by

David Senra

in the context of David Ogilvy's hiring philosophy.

#354 Sam Walton: The Inside Story of America's Richest Man

Mentioned by

David Senra

for his hiring philosophy, emphasizing the importance of hiring people better than oneself.

#330 Les Schwab (Charlie Munger recommended this book)

Mentioned by

David Senra

in the context of hiring philosophy and building a team of giants.

#352 J. Paul Getty: The Richest Private Citizen in America

Mentioned by

David Senra

, discussing Ogilvy's approach to hiring and building a team of exceptional individuals.

#345 George Lucas

Mentioned by

David Senra

as a source of a quote about talent.

#233 Elon Musk, Peter Thiel, Max Levchin (PayPal)

Mentioned by

David Senra

when discussing David Ogilvy's approach to finding and hiring talented individuals.

#331 Christian Dior

Mentioned by

David Senra

as Ogilvy's autobiography.

#189 David Ogilvy (The book I've given as a gift the most)

Mentioned by

David Senra

in relation to his hiring philosophy.

#327 Ted Turner

Mentioned by

David Senra

, quoting Ogilvy's perspective on the dedication of great industrial leaders.

#307: The World's Great Family Dynasties: Rockefeller, Rothschild, Morgan, & Toyada

Mentioned by

David Senra

in the context of copywriting, categorizing writers as poets and killers.

#310 Walt Disney and Picasso

Mentioned by

David Senra

as Ogilvy's best-selling book, described as civilized, literate, and entertaining.

#169 David Ogilvy (The King of Madison Avenue)

Mentioned by

David Senra

in relation to Claude Hopkins's work on advertising.

Mentioned by the podcast host in relation to advertising and business strategies.

The Founder of Kinkos — Paul Orfalea

Mentioned by

David Senra

in the context of unconventional thinking and the criticism faced by those with innovative ideas.

Jeff Bezos (Insights, Stories, and Secrets)

Mentioned by the podcast host as a source of inspiration for advertising strategies.

#188 Joe Coulombe (Founder of Trader Joes)

Recommended by

David Senra

after reading it and being impressed by Warren Buffett's admiration for the author.

#89 David Ogilvy (Confessions of an Advertising Man)

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