Creator Playbooks Meet The Marketing Genius Behind PerfectTed | $200M Brand Masterclass | Marisa Poster
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Oct 8, 2025 Marisa Poster, co-founder of PerfectTed, takes us on her journey from struggling to find matcha to establishing Europe's fastest-growing matcha brand. She shares insights on the pivotal Kickstarter moment that changed everything and her strategic pitch on Dragons' Den, where she gained crucial backing from Steven Bartlett. Marisa discusses innovative marketing tactics, the importance of product quality, and using office sampling to secure retail deals. With a focus on bold branding and customer-driven product development, she offers invaluable lessons for aspiring entrepreneurs.
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Rapid Scale Requires Product And Story
- Marisa scaled PerfectTed from £9K to £4M/month by combining product-market fit with bold distribution moves.
- Early storytelling and visible founder presence drove initial trust and interest.
Founder Problem Sparked The Brand
- Marisa discovered matcha in college and switched from coffee because it removed jitters and crashes.
- Within 45 days of moving to the UK she incorporated PerfectTed to solve the lack of quality matcha.
Validate With Pre‑Sales And Great Creative
- Use Kickstarter to validate demand and fund pre-sales before manufacturing.
- Invest in a high-quality video and creative to make the campaign shareable.