Marisa Poster

Marisa Poster, co-founder of PerfectTed, takes us on her journey from struggling to find matcha to establishing Europe's fastest-growing matcha brand. She shares insights on the pivotal Kickstarter moment that changed everything and her strategic pitch on Dragons' Den, where she gained crucial backing from Steven Bartlett. Marisa discusses innovative marketing tactics, the importance of product quality, and using office sampling to secure retail deals. With a focus on bold branding and customer-driven product development, she offers invaluable lessons for aspiring entrepreneurs.