Creator Playbooks How We Grew Simon Squibb From Zero to 200 Million Views/Month
Oct 9, 2024
Simon Squibb, an entrepreneur who amplified his brand to over 200 million monthly views, shares invaluable insights into content creation. He discusses mastering short-form videos and the significance of authentic brand collaborations. Joined by Callum Church and Jack Whettingsteel, they reveal effective strategies for secure sponsorships and crafting engaging content that resonates. They emphasize the power of 'edutainment' and adaptability, highlighting how a bold vision can attract audiences and drive sustainable growth in the fast-paced digital landscape.
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The Tesco Moment That Sparked A Format
- Simon spontaneously gave strangers money on live to kickstart dreams and discovered a powerful on-street format.
- That Tesco/Pizza Express moment became the seed for the 'What's Your Dream?' videos that scaled their reach.
Test Rapidly, Then Iterate Continuously
- Test many ideas and iterate relentlessly until a repeatable format emerges.
- Keep evolving that format to match current platform algorithms and audience preferences.
Entertain First, Educate Second
- They learned to prioritise entertainment before education: hook, entertain, then teach.
- Edutainment widened audience appeal and turned curious viewers into learners.