Intro

Meet Callum Church and Jack Whettingsteel, co-founders of HelpBnk and the content viral geniuses behind Simon Squibb's massive social media success. These young entrepreneurs have skyrocketed Simon's brand to over 200 million monthly views. Get Simon Squibb's Strategy (FREE): https://callummcdonnell.substack.com/ Tools I use: VidIQ - https://vidiq.com/creatorplaybooks/ Riverside - https://riverside.fm/?via=callum Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Work with Callum: https://www.7xcontent.com/ Follow HelpBnk on socials: Callum Instagram - https://www.instagram.com/callumchurch15/ Jack Instagram - https://www.instagram.com/jackwhettingsteel/ HelpBnk Instagram - https://www.instagram.com/helpbnk/ YouTube - https://www.youtube.com/@HelpBnk/ LinkedIn - https://www.linkedin.com/company/helpbankapp/ Website - https://helpbnk.com/

Timestamps: 00:00 Introduction to Simon Squibb and Content Creation 00:56 How to Stand Out Online 03:22 How Simon Squibb Mastered Short-Form Video Content 07:44 How to Create Videos People Actually Want to Watch 12:01 Simon Squibb’s Social Media Strategy 14:23 How to Make Money as a Content Creator 16:00 How to Pitch and Secure Brand Deals as a Content Creator 24:17 The Mindset You Need to Succeed Online 27:45 The Team and Systems Behind Simon Squibb’s Viral Videos 32:20 How to Craft the Perfect Hook for Your Videos 35:54 How to Grow Your YouTube Channel Fast 39:20 Top Strategies for Growing with YouTube Long-Form Content 46:37 How Simon Squibb Boosts Engagement on Video Content 49:11 Building a Mission-Driven YouTube Channel and Brand 51:15 Short-Form vs. Long-Form Content 56:39 The #1 Hack Every Content Creator Should Be Using 59:03 Viral Content Strategy: How to Go Viral More Often 01:04:23 The Power of Purpose and Ownership 01:06:06 How Equity and Incentives Can Grow Your Business 01:09:27 Quickfire Questions