Meet Callum Church and Jack Whettingsteel, co-founders of HelpBnk and the content viral geniuses behind Simon Squibb's massive social media success. These young entrepreneurs have skyrocketed Simon's brand to over 200 million monthly views.
Get Simon Squibb's Strategy (FREE): https://callummcdonnell.substack.com/
Tools I use:
VidIQ - https://vidiq.com/creatorplaybooks/
Riverside - https://riverside.fm/?via=callum
Listen on Podcast Player:
https://podcasters.spotify.com/pod/show/callum-mcdonnell
Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/
Work with Callum: https://www.7xcontent.com/
Follow HelpBnk on socials:
Callum Instagram - https://www.instagram.com/callumchurch15/
Jack Instagram - https://www.instagram.com/jackwhettingsteel/
HelpBnk Instagram - https://www.instagram.com/helpbnk/
YouTube - https://www.youtube.com/@HelpBnk/
LinkedIn - https://www.linkedin.com/company/helpbankapp/
Website - https://helpbnk.com/
Timestamps:
00:00 Introduction to Simon Squibb and Content Creation
00:56 How to Stand Out Online
03:22 How Simon Squibb Mastered Short-Form Video Content
07:44 How to Create Videos People Actually Want to Watch
12:01 Simon Squibb’s Social Media Strategy
14:23 How to Make Money as a Content Creator
16:00 How to Pitch and Secure Brand Deals as a Content Creator
24:17 The Mindset You Need to Succeed Online
27:45 The Team and Systems Behind Simon Squibb’s Viral Videos
32:20 How to Craft the Perfect Hook for Your Videos
35:54 How to Grow Your YouTube Channel Fast
39:20 Top Strategies for Growing with YouTube Long-Form Content
46:37 How Simon Squibb Boosts Engagement on Video Content
49:11 Building a Mission-Driven YouTube Channel and Brand
51:15 Short-Form vs. Long-Form Content
56:39 The #1 Hack Every Content Creator Should Be Using
59:03 Viral Content Strategy: How to Go Viral More Often
01:04:23 The Power of Purpose and Ownership
01:06:06 How Equity and Incentives Can Grow Your Business
01:09:27 Quickfire Questions
