How to Build a Successful Personal Brand in 2025 | Full Masterclass

90 snips

Jan 22, 2025

In this insightful conversation, Ash Jones, founder of Great Influence, shares his expertise in personal branding, having helped top entrepreneurs like Steven Bartlett and Gary Neville. He discusses common pitfalls in personal branding and the vital role of authenticity. The conversation covers the importance of identifying your target audience and how to leverage social media effectively. Ash also emphasizes the therapeutic power of storytelling and the necessity of genuine engagement, offering valuable advice for entrepreneurs facing challenges.

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INSIGHT

Personal Brand vs. Social Media

Personal branding is about reputation, trust, and identity, not social media tactics.
True personal branding reflects authentic offline personality, strategically distributed online and offline.

ANECDOTE

Social Chain's Success

Ash Jones learned about personal branding from Steven Bartlett at Social Chain.
Bartlett's strong personal brand drove Social Chain's early marketing success, proving its effectiveness.

ADVICE

Start with "Why?"

Clarify your top 3-4 personal branding objectives before starting.
Understand your authentic self and what you genuinely care about, aligning it with your objectives.

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