In this insightful conversation, Ash Jones, founder of Great Influence, shares his expertise in personal branding, having helped top entrepreneurs like Steven Bartlett and Gary Neville. He discusses common pitfalls in personal branding and the vital role of authenticity. The conversation covers the importance of identifying your target audience and how to leverage social media effectively. Ash also emphasizes the therapeutic power of storytelling and the necessity of genuine engagement, offering valuable advice for entrepreneurs facing challenges.