Marketing Meetup Podcast The step by step guide to building personal brands (Part two) - Ash Jones & Claudia Cardinali
Feb 20, 2025
Join Ash Jones, co-founder of Great Influence, an expert in personal branding, and Claudia Cardinali as they tackle the realities of brand-building. They reveal that personal branding isn't just about vanity metrics; it's about networking and reputation. The discussion delves into the hurdles of confidence, the importance of intentional goals, and the art of authentic engagement in a social media-driven world. Their insights on navigating career transitions highlight how intentional communication can propel professional growth.
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Confidence Builds Through Doing
- Everyone building a personal brand experiences nervousness and uncertainty at some point.
- Confidence builds only by consistently showing up and doing it, despite discomfort.
Branding via Company First
- Start personal branding by making it about your organization's story, not yourself.
- Document and share company growth first to build confidence and audience.
Align Brand With Career Phase
- Audit your current phase and identify the next big personal branding opportunity.
- Reverse engineer your brand strategy to align with long-term career goals.