Creator Playbooks Personal Update & Plans For 2026
Jan 24, 2026
A candid start-of-year business and life update with behind-the-scenes metrics and what worked in 2025. A surprising story of one low-play video that led to £250k in closed business. Tests with vlogs, long-form video pacing, and social distribution across platforms. Plans to go weekly, tighten focus in 2026, hire from the audience, and share personal habits and leadership lessons.
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Podcast Performance Despite Inconsistency
- The Creator Playbooks podcast published 14 episodes in 2025 but was inconsistent due to shared agency capacity.
- The show averaged 220k long-form views and 10m46s watch time, showing strong engagement despite irregular output.
Low Plays, Massive Revenue
- A low-play episode about podcast marketing drove huge LinkedIn engagement and became a major lead source.
- That one video produced 150k LinkedIn impressions, 500 email signups and closed £250k in business for Callum's agency.
Balance Broad Episodes With Conversion Focus
- Do mix broad, high-reach episodes with targeted episodes aimed at converting to specific products.
- For every three broad episodes, produce one conversion-focused piece to drive leads and signups.