Personal highlights: marriage, travel and habits

Email me callum@7xcontent.com with 3 reasons / ideas / examples of your work if you’d like to work with me in 2026.

Apply to work with me here: https://www.linkedin.com/company/7xcontent/jobs/

Join Callum for a candid start-of-year business and life update, breaking down exactly what happened behind the scenes of Creator Playbooks and 7x Content in 2025.

This episode covers real podcast performance numbers, what worked, what didn’t and how one underperforming YouTube episode went on to generate £250k in closed business.

Callum also shares the evolution of the agency, from scaling end-to-end podcast production and chart-topping client launches to hiring from his audience and raising personal standards as a founder.

Listen on Your Podcast Player:⁠https://podcasters.spotify.com/pod/show/creatorplaybooks⁠

Follow Callum on socials:

Instagram – ⁠https://www.instagram.com/thecallumc/⁠

TikTok – ⁠https://www.tiktok.com/@heycallum⁠

X – ⁠https://x.com/mcdonnellcallum⁠

LinkedIn – ⁠https://www.linkedin.com/in/callummcdonnell⁠

Produced by 7xContent – make your own Podcast with us:⁠ https://www.7xcontent.com