Success with Self-Publishing

The speaker shares their experience with self-publishing books and how it led to unexpected success. They initially published a book of Olympics facts on Amazon, which sold a few copies and provided an 'aha' moment that money could be made without constant effort. They continued writing books, leveraging their podcast audience and offering additional content packages. The speaker emphasizes the advantage of being a few steps ahead of the audience, simplifying complex topics and providing inspirational content. They highlight that expertise is not necessary to write a book, and being relatable to the readers can be more valuable.