Creator Playbooks The Man Behind Ali Abdaal's £5 Million Business
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Sep 25, 2023 Angus Parker, the man behind Ali Abdaal's £5 Million business, reveals how they managed incredible growth, their 3-step YouTube strategy, revenue stream breakdown, pricing and launching a successful cohort course, diversifying revenue streams, working together with opposite personalities, hiring the right people, admiration for creators and curiosity about their approaches, and future plans to expand into the productivity market.
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How Angus Joined The Team
- Angus emailed Ali in January 2020 offering research and writing help and started part-time before moving full-time during COVID.
- He taught himself to edit in April 2020 and became a generalist for the growing team.
Skillshare Turned Into A Revenue Catalyst
- The first Skillshare class (editing) existed before Angus joined and made a few thousand a month.
- The studying class launched in April 2020 and scaled to ~60k monthly, forcing them to rethink platform dependency.
Control Your Own Distribution
- Do not rely on third-party platforms as your main revenue source because you don't control them.
- Build your own IP (courses, lists) to de-risk revenue and keep control.