How To Grow A Podcast To A £1Million+ Business | Rob Dix
Jun 18, 2023
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Rob Dix, Co-Host of The Property Podcast & Sunday Times Bestselling Author shares how he grew his podcast into a mid seven figures business. He discusses his journey from self-publishing a book to landing a book deal, quitting a job to travel the world, discovering online opportunities in New York City, starting a blog and podcast, starting businesses and facing challenges, and the importance of pursuing your passion and finding your zone of genius.
Building an owned audience attracts publishers and drives substantial book sales.
Scaling businesses requires continuous improvement and leveraging an existing audience.
Finding one's zone of genius, focusing on strengths, and delegating tasks lead to business growth.
Deep dives
From Self-Publishing to Landing a Book Deal
The speaker discusses the journey from self-publishing to securing a book deal. Through building an audience with a podcast and mailing list, the speaker's book reached number one on Amazon's overall rankings. This garnered attention from publishers, leading to an offer from Penguin. The speaker highlights the power of having an owned audience, as it attracts publishers and generates substantial book sales.
Starting and Scaling Businesses
The speaker shares their experience of starting and scaling businesses, primarily in the property industry. By focusing on service-based offerings and leveraging their audience, the speaker successfully launched various services such as property sourcing and property management. However, the speaker admits to the challenges of running these operations effectively and identifies the need for continuous improvement. The business has currently achieved mid-seven-figure revenue and employs around 40 to 45 people.
Lessons in Self-Publishing
The speaker recounts their venture into self-publishing, starting with a book about the Olympics and later expanding into property-related topics. They highlight the advantage of being a few steps ahead of their audience, offering simple and understandable content. By leveraging their podcast and mailing list, they achieved significant book sales and even landed a book deal with Penguin. Despite the higher revenue potential in self-publishing, the speaker acknowledges the limited reach compared to having a traditional publisher.
Overcoming Challenges and Enjoying the Process
The speaker reflects on the highs and lows of their entrepreneurial journey. They emphasize the importance of pushing through challenges, staying focused, and continuing to take small steps forward. The speaker admits to feeling trapped and contemplating running away during challenging periods but credits having a supportive business partner for maintaining perseverance. They also encourage enjoying the process, celebrating small wins, and finding satisfaction in the journey.
Key Considerations in Podcasting and Business Growth
Regarding podcasting, the speaker advises that starting a podcast in a saturated market may require a unique niche for growth. However, they acknowledge the deep connections formed through podcasting and the power of building trust with listeners. In terms of business growth, the speaker emphasizes the importance of copying successful ideas from other industries and tailoring them to fit their own business model. They stress the significance of finding one's zone of genius, focusing on what comes effortlessly, and delegating tasks that are not one's strengths.