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Creator Playbooks
Meet The Marketing Genius Behind Steven Bartlett
Nov 9, 2023
Grace Andrews, Marketing Director for The Diary Of A CEO and Steven Bartlett, shares insights on how they made the podcast the fastest-growing, the keys to great branding, social media pitfalls, working with Steven Bartlett, misconceptions about creators, and more in this entertaining episode.
01:07:04
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Quick takeaways
- To grow a podcast exponentially, focus on testing multiple funnels and reaching new eyes while fostering a sense of community.
- Prepare and warm up your audience by consistently providing value and building a sense of community before launching a product or event.
Deep dives
Building a Successful Podcast: From 6,000 to 4 Million Subscribers
Grace Andrews, the marketing mastermind behind the fastest growing podcast in the world, reveals their social strategy that took the podcast from 6,000 to 4 million subscribers. The strategy involved testing multiple funnels and emphasizing the importance of reaching new eyes and building a sense of community. She highlights the value of short-form content on platforms like TikTok and Instagram, and the need to evoke emotions and foster a feeling of connection with the audience. She also emphasizes the importance of understanding the goals of your social media strategy and constantly experimenting and analyzing the results.
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