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14min chapter
Meet The Marketing Genius Behind Steven Bartlett
Creator Playbooks
The Power of Experimentation in Podcast Marketing
This chapter explores the importance of experimentation in marketing, with a focus on A/B testing podcast titles and thumbnails. The speaker discusses the benefits of having a dedicated experimentation manager and their commitment to consistently producing content. They also mention the use of AI and a trackpad to speed up the process of creating episode trailers.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode