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3min chapter
Meet The Marketing Genius Behind Steven Bartlett
Creator Playbooks
Creating an Aspirational Community and the Importance of Creative Control
This chapter explores the power of building an aspirational community that generates desire for paid content, as well as the significance of creative control in brand partnerships. It discusses the negative impact of limiting creative freedom in marketing efforts and emphasizes the value of engaging micro influencers with a highly engaged audience.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode