Creating an Aspirational Community and the Importance of Creative Control

Grace Andrews is the Marketing Director for The Diary Of A CEO and Steven Bartlett. In this episode Grace gives us a Marketing Masterclass. She reveals: - How The Diary of a CEO became the world's fastest growing Podcast - What makes a great brand - Why your social media probably sucks - What it's live working with Steven Bartlett - What brands get wrong about Creators - Loads more! I really hope you get as much value as I did from this conversation. Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/ Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcd... Work with Callum: https://www.7xcontent.com/ Keep Up With Grace: Instagram - https://www.instagram.com/the.socialc... LinkedIn - https://www.linkedin.com/in/grace-and...00:00 Intro 00:57 Getting the job with Steven Bartlett 09:40 Starting to post on Social Media 11:29 Setting Aspirations 13:16 Why Nobody Cares About Your Product 13:39 Why RedBull is so Successful 15:10 Socials vs Emails 15:56 Don't Publish Your What, Publish Your Why 16:08 DOAC’s Why 18:47 Delegating 20:29 Short Form Video Breakdown 21:47 Maisie Williams 23:55 Level Up Your Short Form 26:34 Secret to DOAC Trailers 28:44 How To Make Them Care 29:32 DOAC’s Trailer Editor 30:12 Alex Hormozi 31:32 Experimentation Manager 33:06 Keeping Steven on Track 34:00 Thumbnail Tests 36:01 DOAC Growth 37:12 How to Sell a Story 39:10 Lessons for Growth 42:56 Utilising Paid Spend 46:07 Book Strategy 48:48 Start NOW 49:36 Key to Successful Brand Partnerships 51:18 Death of Influencer Marketing? 53:10 More Than a Podcast 54:49 Relationship With Steven Bartlett 55:56 The Social Climber 58:40 Hiring 01:02:25 Quick-Fire Questions 01:03:26 Mo Gawdat