Marketing Expert: 10 Steps to Build A Profitable Community
Jun 4, 2024
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Daisy Morris, Founder of The Self Hood, shares her social media strategy for partnerships with Apple and Gucci, building profitable communities in 2024, and the bad habits costing millions. Topics include peer-to-peer advocacy, authentic content creation, transitioning from agency to authorship, organizing engaging events, exceptional branding examples, and shifting marketing strategies towards authenticity on social media.
Building a profitable community requires authentic content, value-sharing, and genuine connections.
Networking and collaboration are essential for business growth and valuable brand partnerships.
Crafting compelling stories and focusing on audience engagement distinguish brands on social media platforms.
Resilience, self-belief, and authenticity are crucial for overcoming challenges in community building.
Empowering others through value creation and meaningful connections fosters a positive community environment.
Deep dives
Building a Strong Social Media Community
Building a strong social media community involves understanding the importance of community building, clarifying your purpose for building a community, and creating valuable interactions. Knowing your individual story and values, as well as actively engaging with your audience, are essential steps in fostering a loyal and engaged community. Brands like McDonald's understand the importance of authentic content over glossy productions for effective social media engagement.
Personal Branding and Community Advocacy
Personal branding and community advocacy go hand in hand, with peer-to-peer advocacy being more influential than traditional marketing methods. Cultivating a community involves connecting with like-minded individuals who become advocates for your brand or message, leading to free marketing and genuine recommendations. Engaging with your community, sharing valuable content, and fostering genuine connections are key aspects of successful community building.
Networking and Collaboration in Business Growth
Networking and collaboration play vital roles in business growth and brand partnerships. Building a strong network, attending relevant events, and reaching out to potential partners can lead to valuable brand collaborations. By showcasing your expertise through content creation and actively engaging with others, you can attract inbound opportunities and form meaningful partnerships.
Content Strategy for Authentic Branding
Crafting authentic content that resonates with your audience is crucial for effective branding. Brands that share compelling stories, provide value, and prioritize authentic engagement stand out on social media platforms. Content creators who focus on storytelling, value-sharing, and audience engagement can create a loyal and engaged community.
Overcoming Challenges and Embracing Resilience
Despite the challenges and setbacks faced in business and community building, resilience and belief in oneself are key to success. Embracing vulnerability, sharing personal stories, and maintaining consistent and authentic communication with your audience can contribute to building a resilient and engaged community. Overcoming self-doubt, embracing authenticity, and persisting through challenges are essential for long-term success in community building.
Empowering Others through Value Creation
Empowering others through value creation and meaningful connections fosters a positive community environment. Encouraging others, sharing knowledge and insights, and providing support and genuine interactions can create a thriving and engaged community. Acknowledging and appreciating the contributions of others, offering guidance and encouragement, and valuing authenticity in interactions can strengthen community bonds.
Setting Intentions and Creating Impactful Interactions
Intentionally setting goals, creating impactful interactions, and nurturing genuine relationships are foundational to community building. Encouraging open communication, active listening, and mutual support can strengthen community connections. Prioritizing inclusivity, authenticity, and positive engagement can foster a supportive and engaged community environment.
Navigating Personal Growth and Community Development
Navigating personal growth and community development involves embracing authenticity, fostering genuine connections, and sharing valuable insights. Sustainable community building requires active engagement, consistent communication, and a willingness to adapt and evolve. Creating a space for meaningful interactions, fostering collaboration, and advocating for positive change can lead to long-term community growth and impact.
Inspiring Creativity and Innovation in Community Building
Inspiring creativity and innovation in community building involves embracing new ideas, experimenting with diverse content formats, and engaging with current trends. Brands and creators who prioritize creativity, authenticity, and meaningful interactions can establish a unique brand identity and foster strong community connections. Cultivating a culture of creativity, celebrating diversity, and encouraging innovation can drive community growth and engagement.
Reflecting on Challenges and Nurturing Resilience
Reflecting on challenges, nurturing resilience, and prioritizing self-care are essential components of personal and professional growth. Overcoming setbacks, embracing vulnerability, and seeking support from a community can contribute to resilience and long-term success. Acknowledging strengths and weaknesses, learning from experiences, and staying true to oneself can empower individuals to overcome obstacles and thrive in community building efforts.
Daisy Morris is the founder of The Self Hood, a successful social media consultancy and digital community. Under her leadership, The Selfhood has become a six-figure business with a vibrant community of over 30,000 creatives. As an expert in social media strategy, Daisy has worked with major brands such as Microsoft, Mind, the London College of Fashion, AllBright, Bill's, Vagabond Wines, and Candy Kittens.
In this episode, she shares:
- Her exact social media strategy that scored her partnerships with Apple, Gucci, and Adobe
- How to build a profitable community in 2024
- The bad habit that's costing you millions
+ LOADS MORE!
Tools I use:
VidIQ - https://vidiq.com/creatorplaybooks/
Riverside - https://riverside.fm/?via=callum
FREE breakdown of Daisy's 10-step community-building strategy: https://callummcdonnell.substack.com/
Listen on Podcast Player:
https://podcasters.spotify.com/pod/show/callum-mcdonnell
Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/
Follow Daisy on socials:
Instagram - https://www.instagram.com/the_self_hood/
LinkedIn - https://www.linkedin.com/in/daisy-morris-the-selfhood/
TikTok - https://www.tiktok.com/@the_self_hood/
The Self Hood - https://www.theselfhood.com/
Work with Callum: https://www.7xcontent.com/
Timestamps:
00:00 Introduction
01:26 Who Is Daisy Morris?
03:13 Why Is Community Important?
06:55 Step 1: Understanding Community
09:08 Step 2: Know Your Story
09:20 Step 3: Find Your People
11:20 Step 4: Make Your Mark
16:49 Step 5: Share Your Magic
17:02 Step 6: Establish a Content Creation Process
19:19 The REACH, ACT, CONVERT, ENGAGE Model
19:48 Step 7: Your Community Journey
20:01 Step 8: Collaborate With People
20:20 Step 9: Community Management
20:42 Step 10: Get Creative Off Screen
21:28 Is Community Building Profitable?
24:19 Community as the Future of Advertising
30:52 Balancing Personal and Professional Transparency
32:51 Mistakes to Avoid on Social Media
35:10 Quality or Quantity
39:34 Overcoming Social Anxiety and Networking
41:21 Starting and Growing a Business
45:52 Hosting and Attending Events
50:45 Pitching to Brands and Creating Opportunities
52:44 Brands Crushing It on Social Media
57:22 Quick-fire Questions
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