Creator Playbooks

Marketing Expert: 10 Steps to Build A Profitable Community

18 snips
Jun 4, 2024
Daisy Morris, Founder of The Self Hood, shares her social media strategy for partnerships with Apple and Gucci, building profitable communities in 2024, and the bad habits costing millions. Topics include peer-to-peer advocacy, authentic content creation, transitioning from agency to authorship, organizing engaging events, exceptional branding examples, and shifting marketing strategies towards authenticity on social media.
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INSIGHT

Power of True Community

  • Community creates peer-to-peer advocacy more powerful than ads.
  • A true community involves members who passionately champion your brand and connect with each other.
ADVICE

Know Your Story

  • Get clear on your story and what you stand for to build a compelling brand.
  • Craft and evolve your unique story over time to magnetize your community.
ADVICE

Find and Reach Your People

  • Find your people by researching social platforms and going offline to meet them.
  • Use content formats that suit your style to consistently share your passion.
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