Calfreezy, a prominent British YouTuber and content creator, discusses his YouTube strategy, building the UK's fastest-growing podcast network, the truth about the Sidemen, and the anatomy of a viral video. Plus, he shares insights on working with KSI, the importance of authenticity and collaboration, and the lessons learned from a long-standing friendship.
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question_answer ANECDOTE
Early YouTube Beginnings
Callum started uploading Call of Duty gaming videos at 15 and upgraded gear gradually to improve quality.
He moved to London to be near creator friends and scale collaborative content.
insights INSIGHT
UK Collaboration Culture
UK creator culture favours unpaid reciprocal collaborations within a tight community.
Collaboration accelerates growth but creators must keep distinct individual brands for longevity.
volunteer_activism ADVICE
Own Underperforming Videos
Take responsibility when a video underperforms and audit your own content first.
Learn by comparing strong hits and weak videos to spot gaps in execution.
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Callum Airey, better known as Calfreezy, is a prominent British YouTuber and content creator. He gained popularity through his YouTube channel, where he creates content related to gaming, challenges, and vlogs. He is also the co-founder of The Fellas Studios, the UK's fastest-growing podcast network acclaimed for its shows, including The Fellas, Saving Grace, Growing Paynes, and more. Notably, KSI and the Sidemen recently invested £1.5 million in the network, valuing the studio at £15 Million.
In this episode, he shares:
• His 1k to 4 Million Subscriber YouTube Strategy
• How he's building the UK's fastest-growing podcast Network
• What the Sidemen are really like
• The anatomy of a viral video
+ loads more!
You may know Calfreezy for his funny videos or the R-Rated jokes on his podcast, but he is undeniably one of today's smartest creators so trust me, you don't want to miss this.
Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/
Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell
Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/
Work with Callum: https://www.7xcontent.com/
Follow Calfreezy:
Tiktok: https://www.tiktok.com/@calfreezy
Instagram: https://www.instagram.com/calfreezy/
YouTube: https://www.youtube.com/@calfreezy
Timestamps:
00:00 Introduction
01:35 Calfreezy Is a Secret Genius
02:28 Start of Calfreezy's YouTube Career
03:28 Challenges of Starting on YouTube
05:14 Birth of The Fellas Podcast
09:01 Importance of Collaboration in Content Creation
13:32 Science of Creating Engaging Content
15:28 Impact of Authenticity in Content Creation
19:06 Role of Collaboration in Calfreezy's Success
20:05 What Is Calfreezy’s Content?
28:37 Relationship with the Sidemen
36:19 Calfreezy Proving Himself
38:53 Unexpected Turn of Events
39:28 Impact of COVID-19
39:52 The Fellas Backstory
40:24 Was It a Hit from Day One?
40:43 The Concept and Evolution of the Podcast
41:22 Drinking
41:50 Transition to Spotify
44:21 End of the Spotify Era
45:15 Expansion of The Fellas Studios
47:53 Strategy Behind Successful Podcasts
50:18 Importance of Building Brands
52:59 Challenges of Talent Management
01:05:42 Lowest Moment
01:09:35 Quick-fire Questions
Creator Playbooks