Callum Airey, better known as Calfreezy, is a prominent British YouTuber and content creator. He gained popularity through his YouTube channel, where he creates content related to gaming, challenges, and vlogs. He is also the co-founder of The Fellas Studios, the UK's fastest-growing podcast network acclaimed for its shows, including The Fellas, Saving Grace, Growing Paynes, and more. Notably, KSI and the Sidemen recently invested £1.5 million in the network, valuing the studio at £15 Million. In this episode, he shares: • His 1k to 4 Million Subscriber YouTube Strategy • How he's building the UK's fastest-growing podcast Network • What the Sidemen are really like • The anatomy of a viral video + loads more! You may know Calfreezy for his funny videos or the R-Rated jokes on his podcast, but he is undeniably one of today's smartest creators so trust me, you don't want to miss this. Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/ Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell Follow Callum on socials: Instagram - https://www.instagram.com/thecallummc/ Tiktok - https://www.tiktok.com/@heycallum Twitter - https://twitter.com/McdonnellCallum LinkedIn - https://www.linkedin.com/in/callummcdonnell/ Work with Callum: https://www.7xcontent.com/ Follow Calfreezy: Tiktok: https://www.tiktok.com/@calfreezy Instagram: https://www.instagram.com/calfreezy/ YouTube: https://www.youtube.com/@calfreezy Timestamps: 00:00 Introduction 01:35 Calfreezy Is a Secret Genius 02:28 Start of Calfreezy's YouTube Career 03:28 Challenges of Starting on YouTube 05:14 Birth of The Fellas Podcast 09:01 Importance of Collaboration in Content Creation 13:32 Science of Creating Engaging Content 15:28 Impact of Authenticity in Content Creation 19:06 Role of Collaboration in Calfreezy's Success 20:05 What Is Calfreezy’s Content? 28:37 Relationship with the Sidemen 36:19 Calfreezy Proving Himself 38:53 Unexpected Turn of Events 39:28 Impact of COVID-19 39:52 The Fellas Backstory 40:24 Was It a Hit from Day One? 40:43 The Concept and Evolution of the Podcast 41:22 Drinking 41:50 Transition to Spotify 44:21 End of the Spotify Era 45:15 Expansion of The Fellas Studios 47:53 Strategy Behind Successful Podcasts 50:18 Importance of Building Brands 52:59 Challenges of Talent Management 01:05:42 Lowest Moment 01:09:35 Quick-fire Questions