Meet The YouTube Genius Building A £15,000,000 Empire | Calfreezy
Feb 1, 2024
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Calfreezy, a prominent British YouTuber and content creator, discusses his YouTube strategy, building the UK's fastest-growing podcast network, the truth about the Sidemen, and the anatomy of a viral video. Plus, he shares insights on working with KSI, the importance of authenticity and collaboration, and the lessons learned from a long-standing friendship.
Collaboration with other YouTubers is key to expanding reach and engagement.
The shift in YouTube's algorithm towards rewarding authenticity over clickbait content.
The importance of balancing personal enjoyment and audience engagement in content creation.
Deep dives
Building a Successful YouTube Channel: From 1,000 to 4 Million Subscribers
CalFreezy, YouTube mastermind and co-founder of the Fellows Studios, shares the content strategy that propelled his channel from 1,000 to 4 million subscribers. He discusses the shift in YouTube's algorithm towards rewarding authenticity over clickbait content. Collaboration with other YouTubers is key to expanding reach and engagement. CalFreezy reveals the behind-the-scenes secrets to creating viral videos, emphasizing the importance of compelling titles and thumbnails. He also highlights the importance of balancing personal enjoyment and audience engagement in content creation.
The Journey of a YouTube Creator: From Gaming Videos to Podcast Success
CalFreezy recounts his YouTube journey, which began with gaming videos at the age of 15. He navigated the challenges of being a young content creator and built a supportive community. CalFreezy shares the pivotal moment when he realized YouTube could be a viable career path. He describes the importance of collaboration in growing his channel and engaging viewers. The shift from gaming to other types of content, such as football and challenge videos, led to significant growth. The podcast became a new avenue for creativity during lockdown, fueling further success.
The Rise of Fellows Studios: A Creator-Centric Podcast Production Company
CalFreezy discusses the inception of Fellows Studios, a podcast production company that aims to empower creators. The company offers a revenue-sharing model that allows talent to have ownership and control over their podcasts. The emphasis is on creating high-quality video-led shows with visually stunning sets. Fellows Studios invests in each show, taking on the financial risks associated with production costs. The goal is to build podcast brands and expand into new areas of content creation. The company values authenticity, audience engagement, and the balance between personal enjoyment and business success.
The Importance of Surrounding Yourself with Motivated Friends
Having motivated and ambitious friends can be incredibly motivating and help keep your dreams big. By observing their achievements and successes, it can inspire you to take action and pursue your own goals. Additionally, having friends who are knowledgeable in certain areas can provide valuable guidance and advice when you're considering new ventures or ideas. The speaker emphasizes the importance of having such friends who can provide support and steer you in the right direction.
Lessons Learned from the Sidemen's Success
The speaker discusses the lessons learned from the Sidemen, a group of content creators, who have achieved impressive success and longevity as a team. One key lesson highlighted is the importance of leaving egos at the door when pursuing business endeavors. By evenly splitting profits and focusing on collaboration rather than individual gains, the Sidemen have thrived and become one of the most successful groups in the industry. The speaker also admires KSI, a member of the Sidemen, for his unwavering determination and manifestation mindset, highlighting how confidence and belief in oneself can lead to achieving seemingly impossible goals.
Callum Airey, better known as Calfreezy, is a prominent British YouTuber and content creator. He gained popularity through his YouTube channel, where he creates content related to gaming, challenges, and vlogs. He is also the co-founder of The Fellas Studios, the UK's fastest-growing podcast network acclaimed for its shows, including The Fellas, Saving Grace, Growing Paynes, and more. Notably, KSI and the Sidemen recently invested £1.5 million in the network, valuing the studio at £15 Million.
In this episode, he shares:
• His 1k to 4 Million Subscriber YouTube Strategy
• How he's building the UK's fastest-growing podcast Network
• What the Sidemen are really like
• The anatomy of a viral video
+ loads more!
You may know Calfreezy for his funny videos or the R-Rated jokes on his podcast, but he is undeniably one of today's smartest creators so trust me, you don't want to miss this.
Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/
Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell
Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/
Work with Callum: https://www.7xcontent.com/
Follow Calfreezy:
Tiktok: https://www.tiktok.com/@calfreezy
Instagram: https://www.instagram.com/calfreezy/
YouTube: https://www.youtube.com/@calfreezy
Timestamps:
00:00 Introduction
01:35 Calfreezy Is a Secret Genius
02:28 Start of Calfreezy's YouTube Career
03:28 Challenges of Starting on YouTube
05:14 Birth of The Fellas Podcast
09:01 Importance of Collaboration in Content Creation
13:32 Science of Creating Engaging Content
15:28 Impact of Authenticity in Content Creation
19:06 Role of Collaboration in Calfreezy's Success
20:05 What Is Calfreezy’s Content?
28:37 Relationship with the Sidemen
36:19 Calfreezy Proving Himself
38:53 Unexpected Turn of Events
39:28 Impact of COVID-19
39:52 The Fellas Backstory
40:24 Was It a Hit from Day One?
40:43 The Concept and Evolution of the Podcast
41:22 Drinking
41:50 Transition to Spotify
44:21 End of the Spotify Era
45:15 Expansion of The Fellas Studios
47:53 Strategy Behind Successful Podcasts
50:18 Importance of Building Brands
52:59 Challenges of Talent Management
01:05:42 Lowest Moment
01:09:35 Quick-fire Questions
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