Callum Airey, better known as Calfreezy, is a prominent British YouTuber and content creator. He gained popularity through his YouTube channel, where he creates content related to gaming, challenges, and vlogs. He is also the co-founder of The Fellas Studios, the UK's fastest-growing podcast network acclaimed for its shows, including The Fellas, Saving Grace, Growing Paynes, and more. Notably, KSI and the Sidemen recently invested £1.5 million in the network, valuing the studio at £15 Million.
In this episode, he shares:
• His 1k to 4 Million Subscriber YouTube Strategy
• How he's building the UK's fastest-growing podcast Network
• What the Sidemen are really like
• The anatomy of a viral video
+ loads more!
You may know Calfreezy for his funny videos or the R-Rated jokes on his podcast, but he is undeniably one of today's smartest creators so trust me, you don't want to miss this.
Get a FREE Email breakdown of this business: https://callummcdonnell.substack.com/
Listen on Podcast Player: https://podcasters.spotify.com/pod/show/callum-mcdonnell
Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/
Work with Callum: https://www.7xcontent.com/
Follow Calfreezy:
Tiktok: https://www.tiktok.com/@calfreezy
Instagram: https://www.instagram.com/calfreezy/
YouTube: https://www.youtube.com/@calfreezy
Timestamps:
00:00 Introduction
01:35 Calfreezy Is a Secret Genius
02:28 Start of Calfreezy's YouTube Career
03:28 Challenges of Starting on YouTube
05:14 Birth of The Fellas Podcast
09:01 Importance of Collaboration in Content Creation
13:32 Science of Creating Engaging Content
15:28 Impact of Authenticity in Content Creation
19:06 Role of Collaboration in Calfreezy's Success
20:05 What Is Calfreezy’s Content?
28:37 Relationship with the Sidemen
36:19 Calfreezy Proving Himself
38:53 Unexpected Turn of Events
39:28 Impact of COVID-19
39:52 The Fellas Backstory
40:24 Was It a Hit from Day One?
40:43 The Concept and Evolution of the Podcast
41:22 Drinking
41:50 Transition to Spotify
44:21 End of the Spotify Era
45:15 Expansion of The Fellas Studios
47:53 Strategy Behind Successful Podcasts
50:18 Importance of Building Brands
52:59 Challenges of Talent Management
01:05:42 Lowest Moment
01:09:35 Quick-fire Questions
