If I Wanted to Grow On Social Media in 2024, I’d Do This
Apr 9, 2024
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Experts like Grace Andrews, Calfreezy, Michael Corcoran, and Andrew Bloch share insights on growing on social media in 2024. They discuss authenticity, viral content, reacting to trends, short-form videos, and wealth building for creators.
Understanding your 'why' is crucial for connecting with your audience in 2024.
Authenticity is key for brands and creators, emphasizing genuine content over 'clickbait' for stronger connections.
Deep dives
Understanding the 'Why' Behind Brands in Social Media Marketing
Successful brands and creators in 2024 prioritize understanding their 'why' to connect with their audience. Product photos on Instagram are discouraged as they deter organic engagement. Brands like Red Bull excel by focusing on creating a community and emotional connection rather than direct sales pitches. Social media serves as a channel for building relationships, emphasizing reach, growth, and community over blatantly promoting products.
Authenticity as a Key to Building Trust and Loyalty
Authenticity is paramount for brands and creators in 2024, with a shift towards genuine content over exaggerated or 'clickbait' material. Authenticity fosters trust, leading to stronger connections and easier conversions to sales. Examples like Grace Beverly showcase the power of minimal, authentic content that resonates with audiences, resulting in high engagement and successful product sales.
Utilizing the 'Banger Bank' Strategy for Content Creation Success
Implementing a 'Banger Bank' strategy involves identifying high-performing content and replicating its success. By focusing on creating more of what resonates with the audience, content creators can optimize engagement and reach. This approach promotes consistent content quality and audience retention, leading to increased visibility and growth. Adopting this strategy requires adaptability and refining content based on audience preferences for sustained success.
Growing on social media is now more difficult than ever. So, if I wanted to grow online in 2024, what would I do? Well, I've spent the last few months chatting with masterminds in social media and marketing, and here's what I learned.
Tune in for expert advice from the likes of Grace Andrews (Head of Marketing at Steven Bartlett's Diary of a CEO), Calfreezy (The Fellas Studios), Michael Corcoran (Former Head of Social Media at Ryanair), Andrew Bloch (Lord Sugar's PR representative), Damien Jordan (DamienTalksMoney), Nathan Barry (ConvertKit, Billion Dollar Creator Podcast), and Angus Parker (Ali Abdaal's manager).
Tools I use:
VidIQ - https://vidiq.com/creatorplaybooks/
Riverside - https://riverside.fm/?via=callum
Get FREE business breakdowns from Callum: https://callummcdonnell.substack.com/
Listen on Podcast Player:
https://podcasters.spotify.com/pod/show/callum-mcdonnell
Follow Callum on socials:
Instagram - https://www.instagram.com/thecallummc/
Tiktok - https://www.tiktok.com/@heycallum
Twitter - https://twitter.com/McdonnellCallum
LinkedIn - https://www.linkedin.com/in/callummcdonnell/
Work with Callum: https://www.7xcontent.com/
Timestamps:
00:00 - Introduction
00:44 - Understand your "why"
02:58 - Being authentic
05:04 - Banger Banks
08:21 - Disrupting the system
11:12 - Competing on brand
13:06 - Reactive content
16:52 - Answering your DMs
18:08 - Short form reels
22:38 - Ladders of Wealth Creation
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