Creator Playbooks
If I Wanted to Grow On Social Media in 2024, I’d Do This
Apr 9, 2024
Experts like Grace Andrews, Calfreezy, Michael Corcoran, and Andrew Bloch share insights on growing on social media in 2024. They discuss authenticity, viral content, reacting to trends, short-form videos, and wealth building for creators.
24:55
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Quick takeaways
- Understanding your 'why' is crucial for connecting with your audience in 2024.
- Authenticity is key for brands and creators, emphasizing genuine content over 'clickbait' for stronger connections.
Deep dives
Understanding the 'Why' Behind Brands in Social Media Marketing
Successful brands and creators in 2024 prioritize understanding their 'why' to connect with their audience. Product photos on Instagram are discouraged as they deter organic engagement. Brands like Red Bull excel by focusing on creating a community and emotional connection rather than direct sales pitches. Social media serves as a channel for building relationships, emphasizing reach, growth, and community over blatantly promoting products.
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