If I Wanted to Grow On Social Media in 2024, I’d Do This
Creator Playbooks
Authenticity and Strategic Content Creation
This chapter delves into the significance of authenticity in content creation, citing examples from successful brands and individuals. It discusses the 'banger bank' strategy for identifying and recycling high-performing content and emphasizes quality over quantity. The chapter also explores the importance of establishing a strong brand identity, thinking outside the box for marketing, and leveraging trending topics for content creation success.
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