Creator Playbooks
The New Era of YouTube: Why MrBeast and The Sidemen Hired Me
Apr 30, 2024
Daniel McMahon, a British creative known as Dodford, discusses his YouTube success and collaborations with Mr. Beast and the Sidemen. Topics include his strategy for 6 million views, the reality of being a YouTuber, and the importance of timing content. He opens up about the true story behind Dodford and shares insights on crafting viral documentaries and sustaining success on YouTube.
01:02:13
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Quick takeaways
- Doddford prioritizes deep storytelling and connection with subjects for impactful videos.
- Doddford focuses on personal vision over views, valuing content quality and pride.
Deep dives
Being Inspired by Each Subject
Each video produced by Doddford is inspired by the subject being covered, with a deep focus and dedication to capturing the essence of their story. The approach involves getting fully immersed in the individual's life and experience, allowing for a true connection and meaningful storytelling that resonates.
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