Creator Playbooks The New Era of YouTube: Why MrBeast and The Sidemen Hired Me
Apr 30, 2024
Daniel McMahon, a British creative known as Dodford, discusses his YouTube success and collaborations with Mr. Beast and the Sidemen. Topics include his strategy for 6 million views, the reality of being a YouTuber, and the importance of timing content. He opens up about the true story behind Dodford and shares insights on crafting viral documentaries and sustaining success on YouTube.
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From Film Student To Creator
- Danny started making short films as a hobby and studied film at university before treating content creation as a career.
- He used university projects and early social posts to build skills and a portfolio that launched his creative path.
Presets Paid Rent Early On
- Danny sold preset packs and made roughly £2,500 which covered his rent and proved an online path could work.
- That early income let him focus more on marketing and creating rather than hunting traditional jobs.
Sidemen Doc Changed Everything
- The Sidemen documentary was a turning point that brought broad visibility and validation from creators like KSI.
- That external recognition shifted Danny from hobbyist to treating YouTube as his job.