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Creator Playbooks
Meet The Man Who Solved TikTok: How To Go Viral Every Time
Dec 7, 2023
Charlie Lawrance, a smart operator in social media, reveals the social strategy that grew his TikTok to 300k followers in 18 days. He discusses the anatomy of a viral video and shares tips on succeeding from day 1 on social media. The podcast also explores building a personal brand, valuing creators in brand deals, the marketing guru Iman Gansi, and the resurgence of Tai Lopez in the digital marketing world.
53:58
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Quick takeaways
- Organic reach and engagement on TikTok allow for rapid follower growth.
- Finding a unique video format or style is crucial for viral success.
Deep dives
The Rapid Growth on TikTok
Charlie Lawrence discusses how quickly he was able to grow his following on TikTok, going from 403 followers to over 100k in just 18 days. He attributes this rapid growth to the organic reach and engagement of the platform. He also shares the importance of finding a unique format or style of video that resonates with the audience, citing his own success with a reaction video that went viral with 11.6 million views. Charlie emphasizes the significance of the first few seconds of a video, known as the hook, which plays a crucial role in capturing viewers' attention and driving engagement.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode