Meet The Man Who Solved TikTok: How To Go Viral Every Time
Dec 7, 2023
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Charlie Lawrance, a smart operator in social media, reveals the social strategy that grew his TikTok to 300k followers in 18 days. He discusses the anatomy of a viral video and shares tips on succeeding from day 1 on social media. The podcast also explores building a personal brand, valuing creators in brand deals, the marketing guru Iman Gansi, and the resurgence of Tai Lopez in the digital marketing world.
Organic reach and engagement on TikTok allow for rapid follower growth.
Finding a unique video format or style is crucial for viral success.
The first few seconds of a video, known as the hook, are crucial for capturing viewers' attention and driving engagement.
Deep dives
The Rapid Growth on TikTok
Charlie Lawrence discusses how quickly he was able to grow his following on TikTok, going from 403 followers to over 100k in just 18 days. He attributes this rapid growth to the organic reach and engagement of the platform. He also shares the importance of finding a unique format or style of video that resonates with the audience, citing his own success with a reaction video that went viral with 11.6 million views. Charlie emphasizes the significance of the first few seconds of a video, known as the hook, which plays a crucial role in capturing viewers' attention and driving engagement.
Building a Personal Brand on TikTok
Charlie Lawrence explains his decision to start posting content on TikTok and how he saw the platform as an opportunity to build a personal brand in a wider niche of business and entrepreneurship. He highlights the organic reach and engagement on TikTok compared to other social media platforms and shares his belief that TikTok is the fastest way to build an audience. Charlie discusses the importance of testing different content formats to find what works best and doubling down on successful formats to maintain consistent growth.
Exploring Monetization and Brand Deals
Charlie Lawrence discusses the impact of going viral on TikTok and how it led to brand deals and monetization opportunities. He shares his experience of building a community of engaged followers and attracting brand collaborations. Charlie emphasizes the importance of valuing yourself as a creator and ensuring fair compensation for brand deals. He also discusses the benefits of brand exposure and the unexpected result of attracting clients to his digital marketing agency through his TikTok content.
Launching a Talent Management Agency
Charlie Lawrence reveals his decision to venture into talent management and start a talent management agency for entrepreneurial content creators. He explains the four pillars of his agency: building audience, brand partnerships, business development, and personal well-being. Charlie emphasizes the importance of selective partnership, providing value to creators, and helping them build sustainable businesses beyond just brand deals. He shares his aim to create a community where creators can grow their audience, collaborate, and find support in their journey.
Lessons Learned and Critiques of Business Gurus
Charlie Lawrence reflects on the lessons he has learned from his digital marketing agency and shares critiques of certain business gurus. He discusses the importance of saying no and being selective with clients, the need to build a brand presence from day one, and the power of focusing and leveraging time effectively. Charlie expresses his reservations about certain gurus who oversimplify success and promote unrealistic expectations. He encourages aspiring entrepreneurs to focus on execution, building unique value, and maintaining a realistic perspective on business growth.
