Creator Playbooks Meet The Man Who Solved TikTok: How To Go Viral Every Time
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Dec 7, 2023 Charlie Lawrance, a smart operator in social media, reveals the social strategy that grew his TikTok to 300k followers in 18 days. He discusses the anatomy of a viral video and shares tips on succeeding from day 1 on social media. The podcast also explores building a personal brand, valuing creators in brand deals, the marketing guru Iman Gansi, and the resurgence of Tai Lopez in the digital marketing world.
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The Viral Breakthrough
- Charlie remembers the exact start date and the viral moment that changed everything.
- He went from 403 followers to 100k in 18 days after one reaction video hit 11.6 million views.
Test Fast, Double Down, Make It Defensible
- Test aggressively by posting many pieces of content to learn what works quickly.
- Double down on formats that perform and make them defensible against easy copying.
Hook First, Deliver Second
- Spend most of your effort designing the first five seconds: visual, verbal, and on-screen text.
- Then focus on delivering on that hook with quality content to keep viewers watching.