Meet The Man Who Solved TikTok: How To Go Viral Every Time
Creator Playbooks
Building a Personal Brand: Go Wide or Niche?
This chapter explores the importance of building a personal brand and the decision of whether to go wide or niche with content. It emphasizes the benefits of going slightly broader to attract a wider audience and provides examples like a woodworking company on TikTok that creates visually captivating content.
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