23min chapter

Creator Playbooks  cover image

Meet The Man Who Solved TikTok: How To Go Viral Every Time

Creator Playbooks

CHAPTER

Valuing Creators and Brand Deals

The chapter discusses the challenges of creators in brand deals and the importance of valuing their work. It emphasizes knowing one's worth and not undercharging, as well as the tactics used by brands to take advantage of creators. The speakers also share their approach to brand deals and their preference for longer-term partnerships and creative freedom.

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