The GTM Pack Show

In this episode of The GTM Pack podcast, we interview Robert Koehler, Sales GTM Advisor at Scale Venture Partners & Revenue Engine Expert based in the Virginia Beach, Virginia area. In this conversation, we dig into: 💡 How has Robert seen the salestech space evolve over the last decade and where does he see it going moving fwd? 💡 As part of a VC firm he sees a lot of new ventures, what are the spaces that he is most excited about? 💡 What is his opinion on the impact of AI on sales organizations and motions? #b2b #gtm #saas #revenue

In this episode of The GTM Pack podcast, we interview Anthony Kennada, Co-Founder & CEO at AudiencePlus based in Paradise Valley, Arizona. In this conversation, we dig into: 💡 What is an owned audience and owned media and who should adopt it? 💡 What's the difference between community vs social media versus an audience? 💡 How do you convince your board that investing in audience development is key? #b2b #gtm #ownedaudience

In this episode of The GTM Pack podcast, we interview Brandon Bedford, Competitive Enablement Manager at Klue based in Toronto, Ontario, Canada. In this conversation, we dig into: 💡 What is "Competitive Enablement" 💡 What storytelling looks like within a competitive market with similar messaging 💡 What is the balance between naming features versus not reinventing the wheel #b2b #gtm #productmarketing #competitiveintelligence

In this episode of The GTM Pack podcast, we interview Jens Hentschel, Founder, Trainer & Consultant at FIVIS based in London, England. In this conversation, we dig into: 💡 Why sellers need to prioritize understanding their buyer's journey 💡 How do procurement professionals approach purchasing and why it matters 💡 Why sellers must become commercial consultants and help reduce the buyer's anxiety #b2b #gtm #saas #sales

In this episode of The GTM Pack podcast, we interview Ryan Scalera, Inside Sales Manager at Lob based in Lebanon, New Jersey. In this conversation, we dig into: 💡 What is TRULY the current state of sales teams out there based on Ryan's POV? 💡 How are successful reps breaking through the noise in today's climate? 💡 How do managers get the best of their reps within this remote world? #b2b #sales #salesleadership

In this episode of The GTM Pack podcast, we interview Mark Assini, Sr PMM Fintech at Jobber, Host at Product Marketing Life based in London, Ontario, Canada. In this conversation, we dig into: 💡 Key tips for product marketers to better enable sales teams around product launches 💡 How product marketers should communicate one-on-one with sales reps and help them understand the "why" behind their strategies 💡 Key challenges that product marketers should keep an eye out for when launching new products #b2b #productmarketing #pmm

In this episode of The GTM Pack podcast, we interview Sana Ahmed, Founder at The Product Marketing Institute based in New York City. In this conversation, we dig into: 💡 What are the key responsibilities of a PMM & how should they balance their jobs-to-be-done? 💡 What are the key issues PMMs face when engaged in sales enablement & how can they work through them/overcome them? 💡 How to set expectations with sales & customer success on how to work with PMMs #b2b #pmm #productmarketing

In this episode of The GTM Pack podcast, we interview Akash Bansal, Co-Founder at Storylane based in the San Francisco Bay Area. In this conversation, we dig into: 💡 Akash's entrepreneurial journey and what inspired him to launch Storylane 💡 How sales reps can use interactive product demos before, during, and after meetings 💡 Why buyer enablement has arrived and how brands can adapt #b2b #gtm #saas #interactiveproductdemos

In this episode of The GTM Pack podcast, we interview Olivier Labbé, Owner at UpTurn GTM Advisors based in Boulder, Colorado. In this conversation, we dig into: 💡 How founders can find product-market fit and what it looks like💡 What is more important profit margin or retention/renewals 💡 When should organizations invest in hiring CROs #b2b #gtm #saas #cro

In this episode of The GTM Pack podcast, we interview Tom Bruining, Co-Founder at HowdyGo based in Sydney, New South Wales, Australia. In this conversation, we dig into: 💡 How interactive product demos are used to optimize the buyer experience 💡 How to use interactive product demos for product marketing releases 💡 Tom's experience bootstrapping HowdyGo and some key learnings #interactiveproductdemos #b2b #growth #productmarketing #startupfounder