The GTM Pack Show

In this episode of The GTM Pack podcast, we interview Jonathan Pipek, Founder & CEO at Blue Manta Consulting based in Chicago, IL. In this conversation, we dig into: 💡 Establishing the product marketing function from the ground up 💡 How to establish a crystal-clear strategy based on company objectives 💡 Setting expectations with the team & the organization & more! #b2b #productmarketing #pmm

In this episode of The GTM Pack podcast, we interview Ross Van Wyk, Co-Founder at OverQuota based in Scottsdale, Arizona. In this conversation, we dig into: 💡 How should sellers approach getting deals done and hitting their quotas in 2024 💡 How top sales reps do pre-call research and effective discovery 💡 Why sales coaching is critical to sales success & more! #b2b #salesleadership #sales

In this episode of The GTM Pack podcast, we interview Sandy Mangat, Head of Marketing at Pocus based in Vancouver, British Columbia, Canada. In this conversation, we dig into: 💡 What top priorities should your first "Head of Marketing" hire focus on during the early days 💡 When should an organization start building community? Is it ever too early 💡 Why it's so important to get your "hands dirty" as an early-stage leader #b2b #community #b2bmarketing #marketingleadership

In this episode of The GTM Pack podcast, we interview Derek Osgood, Founder & CEO at Ignition based in San Francisco, California. In this conversation, we dig into: 💡 What’s broken in GTM/product launches & how does Ignition help? 💡 How to fix product, marketing, & sales misalignment 💡 What is revenue-based road mapping? & more! #b2b #pmm #productmarketing #productlaunches

In this episode of The GTM Pack podcast, we interview Stephanie Sanders, Head of Sales, Americas at Contractbook based in Richmond, Virginia. In this conversation, we dig into: 💡 Why the current market is more normal than we think 💡 The impact of remote work on sales teams 💡 What can SDRs & AEs do to break through the noise #b2b #sales #salesleadership

In this episode of The GTM Pack podcast, we interview Scott Sanchez, Founder & Chief Storyteller at PMMTeam based in New York City. In this conversation, we dig into: 💡 Why it's important that product marketing leaders "coach" & not just "edit" 💡 Why storytelling is so important in marketing today 💡 How he's seeing marketers leverage AI for writing content & its impact on storytelling #b2b #gtm #storytelling

In this episode of The GTM Pack podcast, we interview Robert Koehler, Sales GTM Advisor at Scale Venture Partners & Revenue Engine Expert based in the Virginia Beach, Virginia area. In this conversation, we dig into: 💡 How has Robert seen the salestech space evolve over the last decade and where does he see it going moving fwd? 💡 As part of a VC firm he sees a lot of new ventures, what are the spaces that he is most excited about? 💡 What is his opinion on the impact of AI on sales organizations and motions? #b2b #gtm #saas #revenue

In this episode of The GTM Pack podcast, we interview Anthony Kennada, Co-Founder & CEO at AudiencePlus based in Paradise Valley, Arizona. In this conversation, we dig into: 💡 What is an owned audience and owned media and who should adopt it? 💡 What's the difference between community vs social media versus an audience? 💡 How do you convince your board that investing in audience development is key? #b2b #gtm #ownedaudience

In this episode of The GTM Pack podcast, we interview Brandon Bedford, Competitive Enablement Manager at Klue based in Toronto, Ontario, Canada. In this conversation, we dig into: 💡 What is "Competitive Enablement" 💡 What storytelling looks like within a competitive market with similar messaging 💡 What is the balance between naming features versus not reinventing the wheel #b2b #gtm #productmarketing #competitiveintelligence

In this episode of The GTM Pack podcast, we interview Jens Hentschel, Founder, Trainer & Consultant at FIVIS based in London, England. In this conversation, we dig into: 💡 Why sellers need to prioritize understanding their buyer's journey 💡 How do procurement professionals approach purchasing and why it matters 💡 Why sellers must become commercial consultants and help reduce the buyer's anxiety #b2b #gtm #saas #sales