Episode #59: How to build your product marketing function from the ground up

In this episode of The GTM Pack podcast, we interview Jonathan Pipek, Founder & CEO at Blue Manta Consulting based in Chicago, IL. In this conversation, we dig into: 💡 Establishing the product marketing function from the ground up 💡 How to establish a crystal-clear strategy based on company objectives 💡 Setting expectations with the team & the organization & more! #b2b #productmarketing #pmm