In this episode of The GTM Pack podcast, we interview Brandon Bedford, Competitive Enablement Manager at Klue based in Toronto, Ontario, Canada.
In this conversation, we dig into:
💡 What is "Competitive Enablement"
💡 What storytelling looks like within a competitive market with similar messaging
💡 What is the balance between naming features versus not reinventing the wheel
#b2b #gtm #productmarketing #competitiveintelligence
