In this episode of The GTM Pack podcast, we interview Anthony Kennada, Co-Founder & CEO at AudiencePlus based in Paradise Valley, Arizona.
In this conversation, we dig into:
💡 What is an owned audience and owned media and who should adopt it?
💡 What's the difference between community vs social media versus an audience?
💡 How do you convince your board that investing in audience development is key?
#b2b #gtm #ownedaudience