The GTM Pack Show

In this episode of The GTM Pack podcast, we interview Craig Rosenberg, Chief Platform Officer at Scale Venture Partners based in San Mateo, CA. In this conversation, we dig into: 💡 The impact that content creation has on helping you learn within your industry 💡 The use cases that Craig finds AI most helpful for and how it will really impact GTM strategies 💡 Craig's journey from entrepreneur to now working at a venture capital fund #b2b #gtm #saas #artificialintelligence

In this episode of The GTM Pack podcast, we interview Nadim Hossain, VP, Product Management at Databricks based in San Francisco, California. In this conversation, we dig into: 💡 Nadim's journey from entrepreneur to product leadership 💡 How to discover what problems you're passionate about 💡 The importance of staying close to the customer & understanding the jobs-to-be-done #b2b #productmanagement #ceo

In this episode of The GTM Pack podcast, we interview Megan Liken, Senior Product Marketing Consultant at Olivine Marketing based in Houston, Texas. In this conversation, we dig into: 💡 The importance of customer research within product marketing 💡 Things to avoid while conducting customer research 💡 What tools product marketers can leverage for customer research #b2b #productmarketing #gtm #research

In this episode of The GTM Pack podcast, we interview Lloyed Lobo, Co-Founder of Boast.AI & Traction, Author of From Grassroots to Greatness. In this conversation we dig into topics such as: 💡 Why you need to find your tribe as a human and as a brand 💡 Why building your community around email is key to a b2b brand 💡 What inspired Lloyed to write "From Grassroots to Greatness" #communityledgrowth #community #b2b Grab a copy of Lloyed’s new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' (Top New Release on Amazon, Foreword by Jason Lemkin). Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Brandon Redlinger, VP of Marketing at Crosschq based in Colorado Springs, Colorado. In this conversation, we dig into: 💡 What is top of mind for VPs of Marketing in 2023 💡 Why it's important to build your own subculture within your marketing team 💡 The difference between being "agile" versus being "reactive" #marketingleadership #community #gtm Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Ethan Beute, Chief Evangelist at Follow Up Boss based in Colorado Springs, Colorado. In this conversation, we dig into: 💡 Where does the "chief evangelist" role sit within an organization and what does it look like 💡 How should leaders approach attribution as it relates to this dynamic role 💡 How do we get executive leadership to buy into evangelism #evangelism #community #gtm Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Javier Ramírez Lugo, CEO at Cuota based in Miami, FL. In this conversation, we dig into: 💡 How does mindfulness apply to sales 💡 What Javi's experience at Zenefits and WeWork taught him about resilience 💡 How the macro-environment impacts sales teams #sales #leadership #startups #ceos Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Luke Freiler, CEO of Centercode based in Laguna Hills, California. In this conversation, we dig into: 💡 Centercode's journey from sales-led to product-led growth 💡 Why PLG is a new channel, doesn't have to be the sole source of revenue 💡 Why the fear of cannibalization is paralyzing #productmarketing #productmanagement #startups #ceos Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Jon Bartek, Product Manager within the Cybersecurity Industry based in St. Petersburg, Florida. In this conversation, we dig into: 💡 Jon's "SAFE" framework for product launches 💡 Advice for aspiring product managers 💡 Why not to doubt yourself, speak up in meetings #productmanagement #product #gtm Check out ⁠⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Chris Hood, Author of Customer Transformation and Founder at CH Digital based in Lake Forest, CA. In this conversation, we dig into: In this conversation, we dig into: 💡 What is customer & digital transformation all about 💡 What does "empathy" & "infusing an emotional layer" look like within the customer experience 💡 The seven-stage strategy for achieving customer alignment #saas #customermarketing #customerexperience #customersuccess Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.