The GTM Pack Show

In this episode of The GTM Pack podcast, we interview Ryan Scalera, Inside Sales Manager at Lob based in Lebanon, New Jersey. In this conversation, we dig into: 💡 What is TRULY the current state of sales teams out there based on Ryan's POV? 💡 How are successful reps breaking through the noise in today's climate? 💡 How do managers get the best of their reps within this remote world? #b2b #sales #salesleadership

In this episode of The GTM Pack podcast, we interview Mark Assini, Sr PMM Fintech at Jobber, Host at Product Marketing Life based in London, Ontario, Canada. In this conversation, we dig into: 💡 Key tips for product marketers to better enable sales teams around product launches 💡 How product marketers should communicate one-on-one with sales reps and help them understand the "why" behind their strategies 💡 Key challenges that product marketers should keep an eye out for when launching new products #b2b #productmarketing #pmm

In this episode of The GTM Pack podcast, we interview Sana Ahmed, Founder at The Product Marketing Institute based in New York City. In this conversation, we dig into: 💡 What are the key responsibilities of a PMM & how should they balance their jobs-to-be-done? 💡 What are the key issues PMMs face when engaged in sales enablement & how can they work through them/overcome them? 💡 How to set expectations with sales & customer success on how to work with PMMs #b2b #pmm #productmarketing

In this episode of The GTM Pack podcast, we interview Akash Bansal, Co-Founder at Storylane based in the San Francisco Bay Area. In this conversation, we dig into: 💡 Akash's entrepreneurial journey and what inspired him to launch Storylane 💡 How sales reps can use interactive product demos before, during, and after meetings 💡 Why buyer enablement has arrived and how brands can adapt #b2b #gtm #saas #interactiveproductdemos

In this episode of The GTM Pack podcast, we interview Olivier Labbé, Owner at UpTurn GTM Advisors based in Boulder, Colorado. In this conversation, we dig into: 💡 How founders can find product-market fit and what it looks like💡 What is more important profit margin or retention/renewals 💡 When should organizations invest in hiring CROs #b2b #gtm #saas #cro

In this episode of The GTM Pack podcast, we interview Tom Bruining, Co-Founder at HowdyGo based in Sydney, New South Wales, Australia. In this conversation, we dig into: 💡 How interactive product demos are used to optimize the buyer experience 💡 How to use interactive product demos for product marketing releases 💡 Tom's experience bootstrapping HowdyGo and some key learnings #interactiveproductdemos #b2b #growth #productmarketing #startupfounder

In this episode of The GTM Pack podcast, we interview Craig Rosenberg, Chief Platform Officer at Scale Venture Partners based in San Mateo, CA. In this conversation, we dig into: 💡 The impact that content creation has on helping you learn within your industry 💡 The use cases that Craig finds AI most helpful for and how it will really impact GTM strategies 💡 Craig's journey from entrepreneur to now working at a venture capital fund #b2b #gtm #saas #artificialintelligence

In this episode of The GTM Pack podcast, we interview Nadim Hossain, VP, Product Management at Databricks based in San Francisco, California. In this conversation, we dig into: 💡 Nadim's journey from entrepreneur to product leadership 💡 How to discover what problems you're passionate about 💡 The importance of staying close to the customer & understanding the jobs-to-be-done #b2b #productmanagement #ceo

In this episode of The GTM Pack podcast, we interview Megan Liken, Senior Product Marketing Consultant at Olivine Marketing based in Houston, Texas. In this conversation, we dig into: 💡 The importance of customer research within product marketing 💡 Things to avoid while conducting customer research 💡 What tools product marketers can leverage for customer research #b2b #productmarketing #gtm #research

In this episode of The GTM Pack podcast, we interview Lloyed Lobo, Co-Founder of Boast.AI & Traction, Author of From Grassroots to Greatness. In this conversation we dig into topics such as: 💡 Why you need to find your tribe as a human and as a brand 💡 Why building your community around email is key to a b2b brand 💡 What inspired Lloyed to write "From Grassroots to Greatness" #communityledgrowth #community #b2b Grab a copy of Lloyed’s new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' (Top New Release on Amazon, Foreword by Jason Lemkin). Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.