The GTM Pack Show

In this episode of The GTM Pack podcast, we interview Brandon Redlinger, VP of Marketing at Crosschq based in Colorado Springs, Colorado. In this conversation, we dig into: 💡 What is top of mind for VPs of Marketing in 2023 💡 Why it's important to build your own subculture within your marketing team 💡 The difference between being "agile" versus being "reactive" #marketingleadership #community #gtm Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Ethan Beute, Chief Evangelist at Follow Up Boss based in Colorado Springs, Colorado. In this conversation, we dig into: 💡 Where does the "chief evangelist" role sit within an organization and what does it look like 💡 How should leaders approach attribution as it relates to this dynamic role 💡 How do we get executive leadership to buy into evangelism #evangelism #community #gtm Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Javier Ramírez Lugo, CEO at Cuota based in Miami, FL. In this conversation, we dig into: 💡 How does mindfulness apply to sales 💡 What Javi's experience at Zenefits and WeWork taught him about resilience 💡 How the macro-environment impacts sales teams #sales #leadership #startups #ceos Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Luke Freiler, CEO of Centercode based in Laguna Hills, California. In this conversation, we dig into: 💡 Centercode's journey from sales-led to product-led growth 💡 Why PLG is a new channel, doesn't have to be the sole source of revenue 💡 Why the fear of cannibalization is paralyzing #productmarketing #productmanagement #startups #ceos Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Jon Bartek, Product Manager within the Cybersecurity Industry based in St. Petersburg, Florida. In this conversation, we dig into: 💡 Jon's "SAFE" framework for product launches 💡 Advice for aspiring product managers 💡 Why not to doubt yourself, speak up in meetings #productmanagement #product #gtm Check out ⁠⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Chris Hood, Author of Customer Transformation and Founder at CH Digital based in Lake Forest, CA. In this conversation, we dig into: In this conversation, we dig into: 💡 What is customer & digital transformation all about 💡 What does "empathy" & "infusing an emotional layer" look like within the customer experience 💡 The seven-stage strategy for achieving customer alignment #saas #customermarketing #customerexperience #customersuccess Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Jake Sotir, Customer Marketing Expert in Providence, Rhode Island. In this conversation we dig into customer marketing related topics such as: 💡 What it's like building customer marketing at an early stage startup 💡 When organizations should invest in customer marketing 💡 Why customer marketing is about advocacy, community, & education #productmarketing #customermarketing #gtm Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Natalie Marcotullio, Head of Growth and Operations at Navattic based in New York City. In this conversation, we dig into: 💡 What interactive demos are and how to leverage them in a PLG strategy 💡 Who typical owns interactive demos within an org and the various use cases 💡 Tips for creating interactive demos that stand out and measuring performance #startups #productmarketing #interactivedemos #gtm Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Rosalyn Santa Elena, Founder at The RevOps Collective based in San Francisco, CA. In this conversation, we dig into: 💡 What is RevOps aka Revenue Operations? 💡 When is the right time to invest in building a RevOps team? 💡 What are the components of a RevOps operation? #revops #salesops #sales

In this episode of The GTM Pack podcast, we interview Tim Hinds, Co-Founder at GrokSpark based in Boston, MA. In this conversation, we dig into: 💡 What a proper positioning and messaging strategy entails 💡 Why understanding your ICP's jobs-to-be-done and how they prioritize them is critical 💡 Why it's important to understand customer segments and how to analyze them #messaging #productmarketing #positioning #gtm Check out ⁠⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.