The GTM Pack Show

In this episode of The GTM Pack podcast, we interview Jake Sotir, Customer Marketing Expert in Providence, Rhode Island. In this conversation we dig into customer marketing related topics such as: 💡 What it's like building customer marketing at an early stage startup 💡 When organizations should invest in customer marketing 💡 Why customer marketing is about advocacy, community, & education #productmarketing #customermarketing #gtm Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Natalie Marcotullio, Head of Growth and Operations at Navattic based in New York City. In this conversation, we dig into: 💡 What interactive demos are and how to leverage them in a PLG strategy 💡 Who typical owns interactive demos within an org and the various use cases 💡 Tips for creating interactive demos that stand out and measuring performance #startups #productmarketing #interactivedemos #gtm Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Rosalyn Santa Elena, Founder at The RevOps Collective based in San Francisco, CA. In this conversation, we dig into: 💡 What is RevOps aka Revenue Operations? 💡 When is the right time to invest in building a RevOps team? 💡 What are the components of a RevOps operation? #revops #salesops #sales

In this episode of The GTM Pack podcast, we interview Tim Hinds, Co-Founder at GrokSpark based in Boston, MA. In this conversation, we dig into: 💡 What a proper positioning and messaging strategy entails 💡 Why understanding your ICP's jobs-to-be-done and how they prioritize them is critical 💡 Why it's important to understand customer segments and how to analyze them #messaging #productmarketing #positioning #gtm Check out ⁠⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview James "Saywhatsales" Buckley, Host & Sales Content Creator at Sell Better based in Maryville, Tennessee. In this conversation, we dig into: 💡 What does it mean to know your "why" 💡 How understanding your reps background can help you be a better leader 💡 What does it take to achieve success #leadership #emotionalintelligence #sales Check out ⁠⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Sander Buitelaar, Product Marketer & Sales Enablement Expert based in the San Francisco Bay Area. In this conversation we dig into product marketing related topics such as: 💡 Why helping the sales team is one of product marketing's key responsibilities 💡 What sales enablement looks like from the eyes of a product marketer 💡 How sales collateral maps to stages in the sales cycle #productmarketing #pmm #gtm Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Phil Johnson, Founder of the MBL Program based in Mississauga, Ontario, Canada. In this conversation, we dig into: 💡 Why there is no separation between work and personal life 💡 What is emotional intelligence and why it's important 💡 Why our resistance to change stands in our way #leadership #emotionalintelligence Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Clayton Pritchard, Product Marketing Leader and former Twitter/X based in Jacksonville, FL. In this conversation, we dig into: 💡 The different aspects of product marketing 💡 Why it's so important for product marketers to prioritize their work 💡 Why alignment with sales and CS is so critical for product marketers #productmarketing #pmm #gtm Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Erica Jenkins, Founder at Erica Jenkins Consulting based in Raleigh, North Carolina. In this conversation, we dig into: 💡 Advice for founders on acquiring their first customers 💡 What your "MVP" or minimum viable product should consist of 💡 Why humility as a founder is so important #startups #productmarketing #productmanagement #gtm Check out ⁠⁠⁠⁠https://www.assetmule.ai⁠⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Amanda George, Sr. Product Marketing Manager - Cloud API at OpenText based in Toronto, Canada. In this conversation, we dig into: 💡 Amanda's journey into product marketing from solutions engineering 💡 How product marketing teams should be structured 💡 Effective ways for product marketing to support sales reps #startups #productmarketing #pmm #gtm Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.