The GTM Pack Show

In this episode of The GTM Pack podcast, we interview Jakob Thusgaard, CEO at YourSales based in the Amsterdam area. In this conversation, we dig into: 💡 How the sales enablement has evolved over the last decade 💡 What types of sales collateral should all sales teams leverage 💡 Why all sales leaders must leverage various types of data to make decisions #sales #salesleadership #gtm Check out ⁠⁠https://www.assetmule.ai⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Dale Zwizinski, Founder at The Sales Change Agent & Co-Host of the Revenue Reimagined podcast based in Tampa, FL. In this conversation, we dig into: 💡 How to create a collaborative work environment that drives excellence 💡 The challenges that Dale is seeing out in the market in 2023 💡 How side hustles "outside the 9 to 5" will impact organizations and certain GTM roles #sales #b2bsales #gtm #revenue #saas Check out ⁠⁠https://www.assetmule.ai⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Carole Mahoney, Founder at Unbound Growth, Author of Buyer First based in the New England Area, USA. In this conversation we dig into product marketing related topics such as: 💡 Why honesty is actually good for business 💡 What it means to be "buyer first" 💡 How spiritual practices relate to modern business practices#gtm #leadership #leader #ceo Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Mike Greene, Product Marketing Consultant at MG Product Marketing based in Boston, Massachusetts. In this conversation we dig into product marketing related topics such as: 💡 The typical issues that product marketing consultants encounter 💡 The foundations of product marketing versus more mature sales enablement & competitive intelligence 💡 How should ICP & personas be truly defined and actionable Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Mark Stiving, Ph.D, Chief Pricing Educator at Impact Pricing based in Reno, Nevada. In this conversation we dig into pricing related topics such as: 💡 How to approach launching your new pricing model 💡 How to prove that your business works through pricing 💡 Beginning to learn how buyers perceive the value of your product Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Andy McCotter Bicknell, Head of Competitive Intelligence at ClickUp based in Portland, Oregon. In this conversation we dig into product marketing and competitive intelligence related topics such as: 💡 How Andy sees the role of product marketing evolving over time 💡 What product marketing looks like at a single product company versus a multi-product company 💡 What is competitive intelligence and why is matters #productmarketing #pmm #gtm Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Pete Ryan, Co Founder, Co-Ceo at HiFive based in Austin, TX. In this conversation we dig into GTM, SaaS, & sales centric topics such as: 💡 What Relationship-Led Growth is & Why it's Impactful 💡 The B2B SaaS Founder Journey & The Wisdom Derived 💡 Product-Market Fit versus Go-To-Market Fit Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Richard Harris, Sales Expert & CEO of The Harris Consulting Group based in San Francisco, CA. In this conversation we dig into topics such as: 💡 His view on the current economic environment in B2B SaaS technology 💡 Why it's no longer about go-to-market alone but adding a "go-to-network" strategy 💡 The impact of "AI" or artificial intelligence on the sales role Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Nico Trofim-Bancila, Product Marketing Manager at Spryker based in Netherlands. In this conversation we dig into product marketing centric topics such as: 💡 How product marketing helps companies tell their story 💡 Why it's hard to pin point what product market is 💡 Why product marketing is the intersection between art & science Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.

In this episode of The GTM Pack podcast, we interview Evan Huck, CEO & Co-founder at UserEvidence based in Jackson, Wyoming. In this conversation we dig into GTM topics such as: 💡 Evan's inspiration behind launching UserEvidence 💡 The non-linear founder journey & the steps Evan took prior to committing to the new venture 💡 The importance of detaching the ego as a startup founder Check out ⁠⁠⁠https://www.assetmule.ai⁠⁠⁠ to learn more about how product marketers & go-to-market teams use our software.