Episode #47: What are the key issues product marketers face when engaged in sales enablement?

In this episode of The GTM Pack podcast, we interview Sana Ahmed, Founder at The Product Marketing Institute based in New York City. In this conversation, we dig into: 💡 What are the key responsibilities of a PMM & how should they balance their jobs-to-be-done? 💡 What are the key issues PMMs face when engaged in sales enablement & how can they work through them/overcome them? 💡 How to set expectations with sales & customer success on how to work with PMMs #b2b #pmm #productmarketing