In this episode of The GTM Pack podcast, we interview Megan Liken, Senior Product Marketing Consultant at Olivine Marketing based in Houston, Texas.
In this conversation, we dig into:
💡 The importance of customer research within product marketing
💡 Things to avoid while conducting customer research
💡 What tools product marketers can leverage for customer research
#b2b #productmarketing #gtm #research
The GTM Pack Show