In this episode of The GTM Pack podcast, we interview Scott Sanchez, Founder & Chief Storyteller at PMMTeam based in New York City.
In this conversation, we dig into:
💡 Why it's important that product marketing leaders "coach" & not just "edit"
💡 Why storytelling is so important in marketing today
💡 How he's seeing marketers leverage AI for writing content & its impact on storytelling
#b2b #gtm #storytelling
