The GTM Pack Show

In this episode of The GTM Pack podcast, we interview Beth Forester, VP of Marketing at Animoto based in New York City. In this conversation, we dig into: 💡 What is top of mind for VP of Marketing going into 2024 💡 Why is video so important & in what ways should GTM organizations leverage it 💡 A recent marketing campaign that Beth found particularly effective & more! #b2b #gtm #marketing #video #videomarketing

In this episode of The GTM Pack podcast, we interview Jake Dunlap, Chief Executive Officer at Skaled Consulting based in Austin, TX. In this conversation, we dig into: 💡 Why should sales organizations leverage AI today 💡 Jake's top sales new tools in 2024 💡 How to fit ChatGPT into your sales strategy in 2024 & more! #b2b #gtm #sales #ai #artificialintelligence

In this episode of The GTM Pack podcast, we interview Ryan O'Hara, Founder and CEO at Pitchfire based in Newmarket, New Hampshire. In this conversation, we dig into: 💡 Ryan's inspiration to launch Pitchfire & how it works 💡 Why email outreach is broken & recent SPAM updates 💡 Why social selling is important & more! #b2b #gtm #sales #salesdevelopment

In this episode of The GTM Pack podcast, we interview Braydan Young, GTM Co-Founder at Sendoso based in San Francisco, California. In this conversation, we dig into: 💡 The Sendoso founder & GTM story 💡 How can sales & marketing teams better align & crush their numbers 💡 What does the future have in store for Sendoso & the gifting/direct mail space & more! #b2b #gtm #demandgeneration

In this episode of The GTM Pack podcast, we interview Jonathan Pipek, Founder & CEO at Blue Manta Consulting based in Chicago, IL. In this conversation, we dig into: 💡 Establishing the product marketing function from the ground up 💡 How to establish a crystal-clear strategy based on company objectives 💡 Setting expectations with the team & the organization & more! #b2b #productmarketing #pmm

In this episode of The GTM Pack podcast, we interview Ross Van Wyk, Co-Founder at OverQuota based in Scottsdale, Arizona. In this conversation, we dig into: 💡 How should sellers approach getting deals done and hitting their quotas in 2024 💡 How top sales reps do pre-call research and effective discovery 💡 Why sales coaching is critical to sales success & more! #b2b #salesleadership #sales

In this episode of The GTM Pack podcast, we interview Sandy Mangat, Head of Marketing at Pocus based in Vancouver, British Columbia, Canada. In this conversation, we dig into: 💡 What top priorities should your first "Head of Marketing" hire focus on during the early days 💡 When should an organization start building community? Is it ever too early 💡 Why it's so important to get your "hands dirty" as an early-stage leader #b2b #community #b2bmarketing #marketingleadership

In this episode of The GTM Pack podcast, we interview Derek Osgood, Founder & CEO at Ignition based in San Francisco, California. In this conversation, we dig into: 💡 What’s broken in GTM/product launches & how does Ignition help? 💡 How to fix product, marketing, & sales misalignment 💡 What is revenue-based road mapping? & more! #b2b #pmm #productmarketing #productlaunches

In this episode of The GTM Pack podcast, we interview Stephanie Sanders, Head of Sales, Americas at Contractbook based in Richmond, Virginia. In this conversation, we dig into: 💡 Why the current market is more normal than we think 💡 The impact of remote work on sales teams 💡 What can SDRs & AEs do to break through the noise #b2b #sales #salesleadership

In this episode of The GTM Pack podcast, we interview Scott Sanchez, Founder & Chief Storyteller at PMMTeam based in New York City. In this conversation, we dig into: 💡 Why it's important that product marketing leaders "coach" & not just "edit" 💡 Why storytelling is so important in marketing today 💡 How he's seeing marketers leverage AI for writing content & its impact on storytelling #b2b #gtm #storytelling