The GTM Pack Show

Assetmule
undefined
May 29, 2024 • 26min

Episode 79: How the TOP sales reps stand out from the rest!

In this episode of #TheGTMPack podcast, we interview Meredith Chandler, Head of Sales at PClub io based in San Francisco, CA. In this conversation, we dig into: 💡 Characteristics that top reps possess that the status quo reps don't 💡 Tips sales reps should keep in mind when conducting demos 💡 How to start the sales conversation before the demo & more! #sales #b2b #gtm #leadership #salesleadership
undefined
May 20, 2024 • 22min

Episode 78: How to approach investing in B2B community marketing

In this episode of #TheGTMPack podcast, we interview Daniel Cmejla, VP of Community at Apollo.io based in Burlington, Vermont. In this conversation, we dig into: 💡 How to get the best out of your community marketing team 💡 How executive teams should view investing in “community” 💡 How community strategies align with other parts of the organization & more! #communitymarketing #b2b #gtm #leadership
undefined
May 13, 2024 • 26min

Episode 77: How to effectively enable your sales rep to perform at their best

In this episode of #TheGTMPack podcast, we interview Cesar Viana Teague, Growth Advisor at NextLevel Consulting based in the San Francisco Bay Area. In this conversation, we dig into: 💡 Key strategies for optimizing B2B sales teams performance via enablement 💡 The role technology plays in modern B2B sales enablement 💡 Metrics for B2B organizations to measure sales enablement programs & more! #salesenablement #b2b #gtm #sales #salestraining
undefined
May 3, 2024 • 48min

Episode 76: Expert advice on building & leading product marketing teams

In this episode of The GTM Pack podcast, we interview Al Sargent, Head Of Product Marketing at ArangoDB based in the San Francisco Bay Area. In this conversation, we dig into: 💡 Best approach to take over an existing team as a new PMM leader 💡 What does your first 90-day plan look like at a high level 💡 How to determine product marketing effectiveness & more! #b2b #sales #pmm #productmarketing
undefined
May 1, 2024 • 41min

Episode 75: B2B company building, AI’s impact, PLG, & more with the legendary Mark Roberge

In this episode of #TheGTMPack podcast, we interview Mark Roberge, Co-Founder at Stage 2 Capital, Professor at HarvardHBS, Founding CRO at HubSpot, Author of Best Seller "The Sales Acceleration Formula" based in Marblehead, Massachusetts. In this conversation, we dig into: 💡 Building a B2B SaaS startup within today’s market 💡 AI's current impact & what the future may hold 💡 Why the continued excitement around PLG (product-led growth) & more! #b2b #gtm #saas #venturecapital
undefined
Apr 24, 2024 • 33min

Episode 74: This SaaS CEO teaches us how to win in B2B sales

In this episode of The GTM Pack podcast, we interview Guy Rubin, CEO at EBSTA based in London, England. In this conversation, we dig into: 💡 The new world of B2B sales powered by AI 💡 Key findings from EBSTA's 2024 B2B Benchmarks Report 💡 What it takes to be a top performer in B2B sales & more! #b2b #ceo #revenueintelligence #sales
undefined
Apr 1, 2024 • 24min

Episode 73: Why your B2B sales team must adopt a nearbound strategy NOW!

In this episode of #TheGTMPack podcast, we interview Scott Leese, CEO & Founder at Scott Leese Consulting & Surf and Sales based in Austin, TX. In this conversation, we dig into: 💡 What a nearbound strategy is 💡 How to make an immediate impact on sales reps' performance 💡 OKRs for the modern sales motion & more! #b2b #gtm #nearbound #sales
undefined
Apr 1, 2024 • 38min

Episode 72: This B2B SaaS executive talks GTM, customer experience, & demo automation strategies

In this episode of #TheGTMPack podcast, we interview James Kaikis, Head of Go-To-Market at TestBox based in Chicago, IL. In this conversation, we dig into: 💡 His learnings from being the successful founder of the now exited PreSales Collective 💡 How GTM professionals should approach pipeline creation in 2024 💡 How has the presales function has evolved & where it's trending towards & more! #b2b #gtm #demoautomation #sales
undefined
Mar 28, 2024 • 24min

Episode 71: This seasoned leader addresses top challenges for B2B sales teams in 2024

In this episode of The GTM Pack podcast, we interview Asa Hochhauser, Director of Alliances at McGaw based in Delray Beach, Florida. In this conversation, we dig into: 💡 Top challenges for sales leaders in 2024 💡 How do we effectively deal with committee buying 💡 How B2B teams should leverage sales collateral & more! #b2b #sales #leadership #revenue
undefined
Mar 27, 2024 • 21min

Episode 70: B2B testing strategies, attribution, & SEO insights

In this episode of The GTM Pack podcast, we interview Canberk Beker, Head of Growth at HockeyStack (YC S23) based in London, UK. In this conversation, we dig into: 💡 Growth strategies that all B2B SaaS companies should be testing 💡 Why B2B marketing attribution is broken 💡 HockeyStack's data on touchpoints needed to close a deal & more! #b2b #gtm #growth #marketingattribution

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app