The GTM Pack Show

In this episode of #TheGTMPack podcast, we interview 🚘 Nitin Kartik, 🏆 Top Product Marketing Voice based in the Lawrence, New Jersey area. In this conversation, we dig into: 💡 How to compare & contrast B2B vs B2C vs B2G markets 💡 Key approaches to hitting your PMM team's number 💡 How to address optimizing retention from the PMM point of view & more! #b2b #gtm #sales #productmarketing #saas

In this #TheGTMPack webinar, top product marketing expert Nitin Kartik, & Justin Dorfman, Co-founder & CEO at AssetMule break down how to map your buyer's journey for product marketers. Talking points include: 💡 Where to start to understand the buyer's journey 💡 The stages of the buyer's journey 💡 How we should think about touchpoints across the stages of the buyer's journey 💡 How to personalize and target assets during the buyer's journey 💡 How to measure product marketing’s impact on the buyer's journey 💡 How to think about the future of buyer journeys, especially with AI #productmarketing #pmm #gtm #salesenablement

In this episode of #TheGTMPack podcast, we interview Bhargav Brahmbhatt, Principal Product Marketing Manager at Multiverse based in the San Jose, California area. In this conversation, we dig into: 💡 How to develop a narrative & story that connects with your B2B buyer 💡 What is the customer journey & why it's so important 💡 The importance of timing & focus & more! #b2b #gtm #sales #productmarketing #saas

In this episode of #TheGTMPack podcast, we interview James Crane, Large Enterprise Account Executive at LeanData based in the Sonoma County, California area. In this conversation, we dig into: 💡 The unique attributes of enterprise selling versus SMB & mid-market prospects 💡 What makes a great enterprise sales professional 💡 The ultimate “tool kit” for an enterprise salesperson & more! #b2b #gtm #sales #enterprisesales #saas #technology #salestech

In this episode of #TheGTMPack podcast, we interview Jesse Williams, Co-Founder, Operator at Stori based in the Washington DC area. In this conversation, we dig into: 💡 Why most organizations struggle with messaging & positioning 💡 What messaging & positioning looks like pre-product market fit, versus at the growth/scale-up stage 💡 How to know you have launched the right messaging & positioning & more! #b2b #gtm #marketing #productmarketing #messaging #positioning

In this episode of #TheGTMPack podcast, we interview Mark Huber, VP of Marketing at UserEvidence based in Chicago, IL. In this conversation, we dig into: 💡 How to balance brand building with direct response efforts 💡 Who should own the collection of “social proof” like testimonials, etc within your GTM organization 💡 Tactical advice to improve alignment around content & storytelling & more! #b2b #gtm #marketing #socialproof #productmarketing #customermarketing

In this episode of #TheGTMPack podcast, we interview Adam Robinson, CEO at Retention.com & RB2B.com based in Austin, TX. In this conversation, we dig into: 💡 The inspiration to move from a Wall Street trader to a technology entrepreneur 💡 Should startup founders bootstrap or not 💡 How to establish an extremely transparent leadership approach & more! #ceo #b2b #gtm #leadership #founder #startups #linkedin

In this episode of #TheGTMPack podcast, we interview Ralph Barsi, VP of Sales at Kahua, GTM Advisor based in San Francisco, CA. In this conversation, we dig into: 💡 Key learnings from transitioning from a sales development leader to a VP of sales 💡 Advice to sales leaders on how to optimize their own state of being 💡 How to engineer a vision for your remote sales teams' success & more! #b2b #gtm #leadership #salesleadership #sales

In this episode of #TheGTMPack podcast, we interview Div Manickam, Mentor of workplace wellbeing, authentic leadership, & product marketing based in San Francisco, CA. This episode really touches the soul & gives us a lot to think about as we rethink our approach to leadership. In this conversation, we dig into: 💡 Defining the "winning together ” mindset 💡 How product marketers can develop better, more aligned relationships 💡 How we should think about content & the buyer journey & more! #b2b #gtm #leadership #productmarketing

In this episode of #TheGTMPack podcast, we interview Jenn Steele, CEO & Co-Founder at SoundGTM, Former CEO at Kissmetrics based in Seattle, WA. In this conversation, we dig into: 💡 Learnings from transitioning from CMO to CEO 💡 Trends within GTM motions in B2B tech 💡 How CMOs should approach hiring product marketer leaders & more! #ceo #b2b #gtm #leadership #founder #startups #productmarketing