The GTM Pack Show

Assetmule
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Jun 17, 2024 β€’ 33min

Episode 83: From Wall Street trader to bootstrapped founder

In this episode of #TheGTMPack podcast, we interview Adam Robinson, CEO at Retention.com & RB2B.com based in Austin, TX. In this conversation, we dig into: πŸ’‘ The inspiration to move from a Wall Street trader to a technology entrepreneur πŸ’‘ Should startup founders bootstrap or not πŸ’‘ How to establish an extremely transparent leadership approach & more! #ceo #b2b #gtm #leadership #founder #startups #linkedin
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Jun 17, 2024 β€’ 27min

Episode 82: Key learnings for sales leaders moving into a VP of sales role

In this episode of #TheGTMPack podcast, we interview Ralph Barsi, VP of Sales at Kahua, GTM Advisor based in San Francisco, CA. In this conversation, we dig into: πŸ’‘ Key learnings from transitioning from a sales development leader to a VP of sales πŸ’‘ Advice to sales leaders on how to optimize their own state of being πŸ’‘ How to engineer a vision for your remote sales teams' success & more! #b2b #gtm #leadership #salesleadership #sales
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Jun 1, 2024 β€’ 31min

Episode 81: Building bridges with a "winning together" mindset

In this episode of #TheGTMPack podcast, we interview Div Manickam, Mentor of workplace wellbeing, authentic leadership, & product marketing based in San Francisco, CA. This episode really touches the soul & gives us a lot to think about as we rethink our approach to leadership. In this conversation, we dig into: πŸ’‘ Defining the "winning together ” mindset πŸ’‘ How product marketers can develop better, more aligned relationships πŸ’‘ How we should think about content & the buyer journey & more! #b2b #gtm #leadership #productmarketing
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May 31, 2024 β€’ 23min

Episode 80: The shift from CMO to CEO, GTM trends, & product marketing

In this episode of #TheGTMPack podcast, we interview Jenn Steele, CEO & Co-Founder at SoundGTM, Former CEO at Kissmetrics based in Seattle, WA. In this conversation, we dig into: πŸ’‘ Learnings from transitioning from CMO to CEO πŸ’‘ Trends within GTM motions in B2B tech πŸ’‘ How CMOs should approach hiring product marketer leaders & more! #ceo #b2b #gtm #leadership #founder #startups #productmarketing
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May 29, 2024 β€’ 26min

Episode 79: How the TOP sales reps stand out from the rest!

In this episode of #TheGTMPack podcast, we interview Meredith Chandler, Head of Sales at PClub io based in San Francisco, CA. In this conversation, we dig into: πŸ’‘ Characteristics that top reps possess that the status quo reps don't πŸ’‘ Tips sales reps should keep in mind when conducting demos πŸ’‘ How to start the sales conversation before the demo & more! #sales #b2b #gtm #leadership #salesleadership
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May 20, 2024 β€’ 22min

Episode 78: How to approach investing in B2B community marketing

In this episode of #TheGTMPack podcast, we interview Daniel Cmejla, VP of Community at Apollo.io based in Burlington, Vermont. In this conversation, we dig into: πŸ’‘ How to get the best out of your community marketing team πŸ’‘ How executive teams should view investing in β€œcommunity” πŸ’‘ How community strategies align with other parts of the organization & more! #communitymarketing #b2b #gtm #leadership
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May 13, 2024 β€’ 26min

Episode 77: How to effectively enable your sales rep to perform at their best

In this episode of #TheGTMPack podcast, we interview Cesar Viana Teague, Growth Advisor at NextLevel Consulting based in the San Francisco Bay Area. In this conversation, we dig into: πŸ’‘ Key strategies for optimizing B2B sales teams performance via enablement πŸ’‘ The role technology plays in modern B2B sales enablement πŸ’‘ Metrics for B2B organizations to measure sales enablement programs & more! #salesenablement #b2b #gtm #sales #salestraining
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May 3, 2024 β€’ 48min

Episode 76: Expert advice on building & leading product marketing teams

In this episode of The GTM Pack podcast, we interview Al Sargent, Head Of Product Marketing at ArangoDB based in the San Francisco Bay Area. In this conversation, we dig into: πŸ’‘ Best approach to take over an existing team as a new PMM leader πŸ’‘ What does your first 90-day plan look like at a high level πŸ’‘ How to determine product marketing effectiveness & more! #b2b #sales #pmm #productmarketing
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May 1, 2024 β€’ 41min

Episode 75: B2B company building, AI’s impact, PLG, & more with the legendary Mark Roberge

In this episode of #TheGTMPack podcast, we interview Mark Roberge, Co-Founder at Stage 2 Capital, Professor at HarvardHBS, Founding CRO at HubSpot, Author of Best Seller "The Sales Acceleration Formula" based in Marblehead, Massachusetts. In this conversation, we dig into: πŸ’‘ Building a B2B SaaS startup within today’s market πŸ’‘ AI's current impact & what the future may hold πŸ’‘ Why the continued excitement around PLG (product-led growth) & more! #b2b #gtm #saas #venturecapital
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Apr 24, 2024 β€’ 33min

Episode 74: This SaaS CEO teaches us how to win in B2B sales

In this episode of The GTM Pack podcast, we interview Guy Rubin, CEO at EBSTA based in London, England. In this conversation, we dig into: πŸ’‘ The new world of B2B sales powered by AI πŸ’‘ Key findings from EBSTA's 2024 B2B Benchmarks Report πŸ’‘ What it takes to be a top performer in B2B sales & more! #b2b #ceo #revenueintelligence #sales

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