

The GTM Pack Show
Assetmule
A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top technology companies in Silicon Valley and New York such as Twitter (now X), MoPub (sold to Twitter), and more.
Episodes
Mentioned books

Jun 17, 2024 β’ 33min
Episode 83: From Wall Street trader to bootstrapped founder
In this episode of #TheGTMPack podcast, we interview Adam Robinson, CEO at Retention.com & RB2B.com based in Austin, TX.
In this conversation, we dig into:
π‘ The inspiration to move from a Wall Street trader to a technology entrepreneur
π‘ Should startup founders bootstrap or not
π‘ How to establish an extremely transparent leadership approach
& more!
#ceo #b2b #gtm #leadership #founder #startups #linkedin

Jun 17, 2024 β’ 27min
Episode 82: Key learnings for sales leaders moving into a VP of sales role
In this episode of #TheGTMPack podcast, we interview Ralph Barsi, VP of Sales at Kahua, GTM Advisor based in San Francisco, CA.
In this conversation, we dig into:
π‘ Key learnings from transitioning from a sales development leader to a VP of sales
π‘ Advice to sales leaders on how to optimize their own state of being
π‘ How to engineer a vision for your remote sales teams' success
& more!
#b2b #gtm #leadership #salesleadership #sales

Jun 1, 2024 β’ 31min
Episode 81: Building bridges with a "winning together" mindset
In this episode of #TheGTMPack podcast, we interview Div Manickam, Mentor of workplace wellbeing, authentic leadership, & product marketing based in San Francisco, CA.
This episode really touches the soul & gives us a lot to think about as we rethink our approach to leadership.
In this conversation, we dig into:
π‘ Defining the "winning together β mindset
π‘ How product marketers can develop better, more aligned relationships
π‘ How we should think about content & the buyer journey
& more!
#b2b #gtm #leadership #productmarketing

May 31, 2024 β’ 23min
Episode 80: The shift from CMO to CEO, GTM trends, & product marketing
In this episode of #TheGTMPack podcast, we interview Jenn Steele, CEO & Co-Founder at SoundGTM, Former CEO at Kissmetrics based in Seattle, WA.
In this conversation, we dig into:
π‘ Learnings from transitioning from CMO to CEO
π‘ Trends within GTM motions in B2B tech
π‘ How CMOs should approach hiring product marketer leaders
& more!
#ceo #b2b #gtm #leadership #founder #startups #productmarketing

May 29, 2024 β’ 26min
Episode 79: How the TOP sales reps stand out from the rest!
In this episode of #TheGTMPack podcast, we interview Meredith Chandler, Head of Sales at PClub io based in San Francisco, CA.
In this conversation, we dig into:
π‘ Characteristics that top reps possess that the status quo reps don't
π‘ Tips sales reps should keep in mind when conducting demos
π‘ How to start the sales conversation before the demo
& more!
#sales #b2b #gtm #leadership #salesleadership

May 20, 2024 β’ 22min
Episode 78: How to approach investing in B2B community marketing
In this episode of #TheGTMPack podcast, we interview Daniel Cmejla, VP of Community at Apollo.io based in Burlington, Vermont.
In this conversation, we dig into:
π‘ How to get the best out of your community marketing team
π‘ How executive teams should view investing in βcommunityβ
π‘ How community strategies align with other parts of the organization
& more!
#communitymarketing #b2b #gtm #leadership

May 13, 2024 β’ 26min
Episode 77: How to effectively enable your sales rep to perform at their best
In this episode of #TheGTMPack podcast, we interview Cesar Viana Teague, Growth Advisor at NextLevel Consulting based in the San Francisco Bay Area.
In this conversation, we dig into:
π‘ Key strategies for optimizing B2B sales teams performance via enablement
π‘ The role technology plays in modern B2B sales enablement
π‘ Metrics for B2B organizations to measure sales enablement programs
& more!
#salesenablement #b2b #gtm #sales #salestraining

May 3, 2024 β’ 48min
Episode 76: Expert advice on building & leading product marketing teams
In this episode of The GTM Pack podcast, we interview Al Sargent, Head Of Product Marketing at ArangoDB based in the San Francisco Bay Area.
In this conversation, we dig into:
π‘ Best approach to take over an existing team as a new PMM leader
π‘ What does your first 90-day plan look like at a high level
π‘ How to determine product marketing effectiveness
& more!
#b2b #sales #pmm #productmarketing

May 1, 2024 β’ 41min
Episode 75: B2B company building, AIβs impact, PLG, & more with the legendary Mark Roberge
In this episode of #TheGTMPack podcast, we interview Mark Roberge, Co-Founder at Stage 2 Capital, Professor at HarvardHBS, Founding CRO at HubSpot, Author of Best Seller "The Sales Acceleration Formula" based in Marblehead, Massachusetts.
In this conversation, we dig into:
π‘ Building a B2B SaaS startup within todayβs market
π‘ AI's current impact & what the future may hold
π‘ Why the continued excitement around PLG (product-led growth)
& more!
#b2b #gtm #saas #venturecapital

Apr 24, 2024 β’ 33min
Episode 74: This SaaS CEO teaches us how to win in B2B sales
In this episode of The GTM Pack podcast, we interview Guy Rubin, CEO at EBSTA based in London, England.
In this conversation, we dig into:
π‘ The new world of B2B sales powered by AI
π‘ Key findings from EBSTA's 2024 B2B Benchmarks Report
π‘ What it takes to be a top performer in B2B sales
& more!
#b2b #ceo #revenueintelligence #sales