In this episode of #TheGTMPack podcast, we interview Talya Heller G. 💡Competitive Positioning Advisor and Founder at Down to a T based in Austin, TX.
In this conversation, we dig into:
💡 What EFFECTIVE competitive intelligence looks like at a B2B SaaS company
💡 Why competitive battle cards SUCK & the better solutions
💡 How to get sales reps to adopt the assets made by product marketing
& more!
#productmarketing #b2b #gtm #sales #pmm #compeitiveintelligence
