In this #TheGTMPack webinar, top product marketing expert Nitin Kartik, & Justin Dorfman, Co-founder & CEO at AssetMule break down how to map your buyer's journey for product marketers.
Talking points include:
💡 Where to start to understand the buyer's journey
💡 The stages of the buyer's journey
💡 How we should think about touchpoints across
the stages of the buyer's journey
💡 How to personalize and target assets during the buyer's journey
💡 How to measure product marketing’s impact on the buyer's journey
💡 How to think about the future of buyer journeys, especially with AI
#productmarketing #pmm #gtm #salesenablement
