The GTM Pack Show

In this episode of #TheGTMPack podcast, we interview Hugh Massie, Executive Chairman & Founder at DNA Behavior based in Atlanta, GA. In this conversation, we dig into: 💡 Why leaders must understand their financial behaviors 💡 The importance of managing self-limiting beliefs 💡 Why entrepreneurs should start small & finish big & more! #management #leadership #coaching #conciousness

In this episode of #TheGTMPack podcast, we interview Ding Zheng, Co-Founder at Event Shark based in Austin, TX. In this conversation, we dig into: 💡 How should GTM leaders approach their content strategies 💡 What are Ding's recommended content types & styles 💡 How to work with sales enablement teams to have better, more effective content that maps to the buyer journey/sales process & more! #b2b #contentcreator #video #contentmarketing #videomarketing #saas

In this episode of #TheGTMPack podcast, we interview Shirin Shahin & Megan Pratt, Product Marketing Consultants. In this conversation, we dig into the details of how they helped Grammarly's product marketing team completely refresh or create 14 sales assets including one-sheets, slides, & scripts for sales conversations. Their case study highlights how third-party consultants can offer a fresh strategic perspective while maintaining high efficiency. #productmarketing #pmm #messaging #positioning

In this episode of #TheGTMPack podcast, we interview Doug Landis, Chief Executive Officer at DL ADVISORY based in San Francisco, CA. In this conversation, we dig into: 💡 Myths about storytelling at early-stage companies & large established brands 💡 How to approach developing your company, customer, & personal stories 💡 What SaaS brands should do to develop a MOAT & more! #revenue #b2b #gtm #sales #ceo #video #storytelling #leadership #personalbranding #marketing #productmarketing

In this episode of #TheGTMPack podcast, we interview J. Ryan Williams, CEO & Executive Producer at ANTEATER MEDIA based in Seattle, WA. In this conversation, we dig into: 💡 How sales leaders, sales reps & founders discovery their personal stories 💡 How sales teams build pipelines & generate sales through short-form videos on social media 💡 How to develop trust and build connections with your buyers using video & more! #revenue #b2b #gtm #sales #ceo #video #socialselling #leadership #personalbranding

In this episode of #TheGTMPack podcast, we interview Matt L Marshall, Partner at The Catalyst based in the San Francisco Bay Area, CA. In this conversation, we dig into: 💡 Key takeaways from the journey from CRO to executive recruiter 💡 What CEOs should look for when hiring a new CRO 💡 Practical wisdom for leaders to make their journey sustainable & effective & more! #revenue #b2b #gtm #sales #ceo #management #salesleadership #leadership #cro

In this episode of #TheGTMPack podcast, we interview Drew Spitzer, B2B Startup Sales Consultant at Full Pipeline Consulting & Account Executive at Orum based in Oakland, CA. In this 4th of July 2024 🎆 conversation, we dig into: 💡 Key takeaways from the journey from SDR leader to AE 💡 Why the vast majority of sales organizations are failing to hit their goals 💡 How to prioritize accounts and focus efforts on revenue generation & more! #revenue #b2b #gtm #sales #salesdevelopment #ae #sdr #salesleadership

In this episode of #TheGTMPack podcast, we interview Udi Ledergor, Chief Evangelist & former CMO at Gong.io based in San Francisco, CA. In this conversation, we dig into: 💡 How to convince your CEO/board to take a bold approach to brand building 💡 How to make content so good that people would pay for it 💡 How to develop authentic marketing & sales team alignment & more! #revenue #b2b #gtm #sales #pmm #branding #cmo #marketing #cro #ceo

In this episode of #TheGTMPack podcast, we interview Martin Aguinis, Samuel Shandler, & Sam Edwards of SendtoWin based in New York, Miami, & Los Angeles. In this conversation, we dig into SendtoWin's 3 keys to outbound prospecting success which include: 💡 Deliverability - Make sure your emails don't get caught in spam! 💡 Copywriting - Deliver copy that's tailored to your target persona! 💡 Targeting - Use accurate data to reach the right persona with the right message! & more! #prospecting #b2b #gtm #sales #outboundprospecting #salesdevelopment #outbound

In this episode of #TheGTMPack podcast, we interview Talya Heller G. 💡Competitive Positioning Advisor and Founder at Down to a T based in Austin, TX. In this conversation, we dig into: 💡 What EFFECTIVE competitive intelligence looks like at a B2B SaaS company 💡 Why competitive battle cards SUCK & the better solutions 💡 How to get sales reps to adopt the assets made by product marketing & more! #productmarketing #b2b #gtm #sales #pmm #compeitiveintelligence