The GTM Pack Show

In this episode of #TheGTMPack podcast, we interview Arjun Dev Arora, Managing Partner at Format One based in San Francisco, California. In this conversation, we dig into: 💡 Finding product-market fit 💡 How to go-to-market (GTM) in today's environment 💡 How to succeed as CEO & more! #gtm #b2b #leadership #ceo #cro #saas #startups #productmarketfit

In this episode of #TheGTMPack podcast, we interview Garrett Jestice, Founder & CEO at Prelude Marketing based in American Fork, Utah, United States. In this conversation, we dig into: 💡 How to approach finding product market fit within B2B SaaS 💡 How to determine your minimum viable persona at go-to-market 💡 Best practices for developing messaging during a new product launch. & more! #gtm #b2b #marketing #cmo #cro #saas #startups #productmarketfit

In this episode of #TheGTMPack podcast, we interview Mark P. Jung, Founder at Authority based in Vancouver, British Columbia, Canada. In this conversation, we dig into: 💡 How CMOs should approach developing their LinkedIn strategy 💡 How sales and marketing teams can align on social selling strategies on LinkedIn 💡 The current state of B2B influencer marketing & more! #brand #b2b #marketing #cmo #linkedin #saas #brandbuilding

In this episode of #TheGTMPack podcast, we interview Adam O'Brien, VP of Marketing at iDonate based in Charleston, South Carolina. In this conversation, we dig into: 💡 Key learnings from Adam's experience as a startup marketer 💡 The path from sales engineer to sales enablement to product marketer to marketing leadership 💡 Content-market fit and social impact marketing & more! #startups #b2b #marketing #cmo #socialmarketing #saas

In this episode of #TheGTMPack podcast, we interview Julia Winn, Head of Marketing at Air Traffic Control based in Mill Valley, California. In this conversation, we dig into: 💡 Tips for marketers on effectively deploying ABM campaigns 💡 How to scale an account-based marketing (ABM) war room 💡 Advice for GTM leaders on cultivating a positive culture at a startup & more! #abm #b2b #marketing #cmo #accountbasedmarketing

In this episode of #TheGTMPack podcast, we interview Jonathan Gandolf, Founder & CEO at The Juice based in Indianapolis, Indiana. In this conversation, we dig into: 💡 The founder journey & what inspired Jonathan to launch The Juice 💡 How to approach developing a content marketing strategy that maps to the buyer journey/sales process 💡 What the "modern B2B marketer" looks like in 2025 & beyond & more! #contentmarketing #b2b #marketing #cmo #salescontent #salescollateral #salesassets

In this episode of #TheGTMPack podcast, we interview Aaron Ross, Author (Predictable Revenue & many others), Board Member, & Entrepreneur based in Edinburgh, Scotland, United Kingdom. In this conversation, we dig into: 💡 What was Predictable Revenue all about & why is it misunderstood today 💡 The importance of determining what GTM approach works for your organization 💡 Finding your passion in today's world & more! #sdr #bdr #salesdevelopment #predictablerevenue #saas #b2b #leadership #cro #revenue

In this episode of #TheGTMPack podcast, we interview Sophie Buonassisi, VP of Marketing at GTMfund & GTMnow based in Vancouver, British Columbia, Canada. In this conversation, we dig into: 💡 The inspiration behind building a media company in the VC space 💡 How to map media and community strategies to the fund’s overall goals 💡 How to enable sales reps to strategically use the media content created by marketing & more! #marketing #vc #leadership #media #gtm #community

In this episode of #TheGTMPack podcast, we interview Rand Fishkin, Co-Founder of SparkToro & Snackbar Studio based in Seattle, WA. In this conversation, we dig into: 💡 Takeaways from different incorporation strategies 💡 The importance of audience building as early as possible 💡 The role of SEO in a AI world & more! #marketing #seo #leadership #entrepreneurship #ai #gtm

In this episode of #TheGTMPack podcast, we interview Nigel Edelshain, Blogger, B2B Sales at Sales 2.0 based in New York City. In this conversation, we dig into the details of his new eBook Make Sales Easier! Download the eBook today: https://bit.ly/makesaleseasier & more! #b2b #gtm #sales #selling #saas