The GTM Pack Show

In this episode of #TheGTMPack podcast, we interview Aaron Ross, Author (Predictable Revenue & many others), Board Member, & Entrepreneur based in Edinburgh, Scotland, United Kingdom. In this conversation, we dig into: 💡 What was Predictable Revenue all about & why is it misunderstood today 💡 The importance of determining what GTM approach works for your organization 💡 Finding your passion in today's world & more! #sdr #bdr #salesdevelopment #predictablerevenue #saas #b2b #leadership #cro #revenue

In this episode of #TheGTMPack podcast, we interview Sophie Buonassisi, VP of Marketing at GTMfund & GTMnow based in Vancouver, British Columbia, Canada. In this conversation, we dig into: 💡 The inspiration behind building a media company in the VC space 💡 How to map media and community strategies to the fund’s overall goals 💡 How to enable sales reps to strategically use the media content created by marketing & more! #marketing #vc #leadership #media #gtm #community

In this episode of #TheGTMPack podcast, we interview Rand Fishkin, Co-Founder of SparkToro & Snackbar Studio based in Seattle, WA. In this conversation, we dig into: 💡 Takeaways from different incorporation strategies 💡 The importance of audience building as early as possible 💡 The role of SEO in a AI world & more! #marketing #seo #leadership #entrepreneurship #ai #gtm

In this episode of #TheGTMPack podcast, we interview Nigel Edelshain, Blogger, B2B Sales at Sales 2.0 based in New York City. In this conversation, we dig into the details of his new eBook Make Sales Easier! Download the eBook today: https://bit.ly/makesaleseasier & more! #b2b #gtm #sales #selling #saas

In this episode of #TheGTMPack podcast, we interview Hugh Massie, Executive Chairman & Founder at DNA Behavior based in Atlanta, GA. In this conversation, we dig into: 💡 Why leaders must understand their financial behaviors 💡 The importance of managing self-limiting beliefs 💡 Why entrepreneurs should start small & finish big & more! #management #leadership #coaching #conciousness

In this episode of #TheGTMPack podcast, we interview Ding Zheng, Co-Founder at Event Shark based in Austin, TX. In this conversation, we dig into: 💡 How should GTM leaders approach their content strategies 💡 What are Ding's recommended content types & styles 💡 How to work with sales enablement teams to have better, more effective content that maps to the buyer journey/sales process & more! #b2b #contentcreator #video #contentmarketing #videomarketing #saas

In this episode of #TheGTMPack podcast, we interview Shirin Shahin & Megan Pratt, Product Marketing Consultants. In this conversation, we dig into the details of how they helped Grammarly's product marketing team completely refresh or create 14 sales assets including one-sheets, slides, & scripts for sales conversations. Their case study highlights how third-party consultants can offer a fresh strategic perspective while maintaining high efficiency. #productmarketing #pmm #messaging #positioning

In this episode of #TheGTMPack podcast, we interview Doug Landis, Chief Executive Officer at DL ADVISORY based in San Francisco, CA. In this conversation, we dig into: 💡 Myths about storytelling at early-stage companies & large established brands 💡 How to approach developing your company, customer, & personal stories 💡 What SaaS brands should do to develop a MOAT & more! #revenue #b2b #gtm #sales #ceo #video #storytelling #leadership #personalbranding #marketing #productmarketing

In this episode of #TheGTMPack podcast, we interview J. Ryan Williams, CEO & Executive Producer at ANTEATER MEDIA based in Seattle, WA. In this conversation, we dig into: 💡 How sales leaders, sales reps & founders discovery their personal stories 💡 How sales teams build pipelines & generate sales through short-form videos on social media 💡 How to develop trust and build connections with your buyers using video & more! #revenue #b2b #gtm #sales #ceo #video #socialselling #leadership #personalbranding

In this episode of #TheGTMPack podcast, we interview Matt L Marshall, Partner at The Catalyst based in the San Francisco Bay Area, CA. In this conversation, we dig into: 💡 Key takeaways from the journey from CRO to executive recruiter 💡 What CEOs should look for when hiring a new CRO 💡 Practical wisdom for leaders to make their journey sustainable & effective & more! #revenue #b2b #gtm #sales #ceo #management #salesleadership #leadership #cro