In this episode of #TheGTMPack podcast, we interview Julia Winn, Head of Marketing at Air Traffic Control based in Mill Valley, California.
In this conversation, we dig into:
💡 Tips for marketers on effectively deploying ABM campaigns
💡 How to scale an account-based marketing (ABM) war room
💡 Advice for GTM leaders on cultivating a positive culture at a startup
& more!
#abm #b2b #marketing #cmo #accountbasedmarketing
